Knowing exactly what result you want to achieve in your marketing and advertising plan could lead you to your desired outcome. However, you must have your expectation based on the budget that you’ve set and your consultant should know where to invest that fund effectively.
Here are the 3 most common questions an online marketing consultant should ask?
- Do you want more brand recognition?
- Do you want more traffic to your website that will result to a sign-up?
- Do you want your potential customer/client to call you?
As a business owner you should then ask the consultant to identify how he/she can measure the result of every marketing and advertising campaign she/he will ran on behalf of your company.
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WHAT DO YOU NEED TO KNOW ABOUT EFFECTIVE WEBSITE DESIGN?
- Functionality – working 24/7
- Usability – easy to navigate
- Simplicity – easy to read
- Accessibility – computer, laptop, smartphones
- Message – compelling content
- Engaging – interactive and social
- Branding – your logo, font and colors