Strong brands have more power to retain customers and acquire new ones, and have more amplification power—leading to the brand bandwagon effect.
Why do you need to Build your Brand?
“Build it and they will come.” This could be your branding mantra. Customers are looking for brands they can identify with. Customers stick with brands that share their beliefs and aspirations.
Give your brand a personality. Make sure that it has the right mixture of characteristics that appeal to your target customers. Jennifer Aaker, professor at the Stanford Graduate School of Business, summarized brand personality into five dimensions: sincerity, excitement, competence, sophistication, and ruggedness. This is known as the “Dimensions of Brand Personality”.
The value of a business is directly proportional to the value of the brand. If you want to grow your business, you need to build your brand. Building a brand is not just about having a nice catchy name, or using a clever sign, symbol or design to identify your products or services and to differentiate them from others. Building a brand means having a set of positive values or associations that resonate with your target customers. It is also about communicating these attributes to them.
Build your brand’s presence, relevance, performance, and advantage, until you have built a bond with your customers. Why build your brand? Because research shows that 60% of your potential customers prefer to buy new products from familiar brands rather than switch to a new one.
Millard Brown’s brand pyramid shows how brand strength affects customers’ expenditure for that brand. The brand’s strength is inversely proportional to the “share of wallet,” or share of category expenditure. Brands at the initial phase of development (also known as “presence,”) eat up only 12% of spending for that category. On the other hand, those at the peak of the pyramid, or brands that have bonded with consumers, account for 40% of wallet share.
Why do you need to Optimize your Brand
Why should you optimize your brand? Because strong brands become more valuable over time, a study of 6 years of stock market data has discovered. Strong brands have more power to retain customers and acquire new ones, and have more amplification power—leading to the brand bandwagon effect. So “Build your brand and customers will come. OPTIMIZE it and MORE will come!”
Invest in your Brand Today
No wonder marketers (yes, including your toughest competitors) are now focusing AND spending on brand building and optimization. Research shows that 63% of marketers plan to increase brand advertising budgets. 1 in 5 of these businesses plans an increase of at least 20%!
Here’s what that means: your leading competitors are spending a great deal on their branding while you’re ignoring it! Don’t do this to your business!
Build and Optimize your Brand Today. We Can Help You. How?
We will build your website and design or redesign your logo if needed. Our mobile-friendly, responsive web design service will ensure that your growing number of mobile customers can reach you.
- 67% of consumers are more likely to buy if the site is mobile friendly
- 62% of companies reported an increase in sales after designing a site for mobile users.
Social Media Optimization
We will perform Social media optimization to give your brand increased reach and engagement with prospects and customers. The more engaged your friends, fans, followers, and connections are, the higher the amplification factor to extend your reach and engagement further.
- 46% of online users count on social media when making a purchase decision
Create a buzz around your brand in your locality and niche with our local marketing services, which include publishing your promos. Promos get you the attention from leads and loyalty from existing customers!
- 78% of local searches using mobile devices ended in a purchase
- 59% for PC and laptop searches using PCs and laptops ended in a purchase
- 77% for tablet searchers using tablets ended in a purchase
Pay per Click Advertising and Remarketing
Target customers searching for products and services you offer on the major search engines, and drive them to your website instantly with our pay per click advertising service. Your brand’s visibility will increase while you only pay for clicks.??
Online advertising, with record-breaking revenues of $42.8 billion in 2013, is now bigger than broadcast TV advertising, with $40.1 billion revenues.
More people are searching online nowadays. Bring it up a notch with PPC Remarketing. Ads will be displayed across the Google network of websites to your visitors who have not yet converted but have visited your website. Your banner ads will be all over the web, constantly reminding your visitors about your brand; enforcing brand awareness, recognition and recall, and again, while you only pay for clicks.
- Google’s Display Network reaches 90% of global Internet users Online
We will manage your Online Reputation, address negative reviews, and make positive ones work for you. We will publish your positive reviews at the right places and bring down negative reviews on search results.
- 79% of consumers trust online reviews as much as personal recommendations
We combine the power of video and written content in our Brand Booster service. This is great for promoting and strengthening your brand online.
- 90% of global online consumers want brands to share content online
- 96% of consumers surveyed found videos helpful for making online purchase decisions
- 80% of business decision makers prefer to get company information in a series of articles
- 78% of consumers believe that companies that provide content are interested in building good relationships
These are just some of the services that build and optimize your brand. You can learn more about the rest of our other services by contacting us for free consultation.
Take Action Now!
So… are loyal and paying customers coming your way? Build your brand and customers will come. Optimize it and more will come. Contact Optimize Media Marketing now to see how we can help build and optimize your brand today.
Facebook Marketing is now a necessity to any local business owners and if you’re not using it you must as well close your business. Sooner or later you will be crush by the business owners down the street who are implementing Facebook marketing as part of their daily customer engagement and traffic generation.
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As a local business owner, you know that you are constantly wondering how you can attract more customers or clients. If you own an offline or online business, the answer to your traffic problem is internet marketing. You need to remember that without marketing, you will never be able to get targeted traffic into your website. Today, any kind of business, whether online or offline are now using internet marketing in order to expand their reach for new customers.
Internet marketing is not quite as easy as it may sound. You have to consider the fact that you need to work hard in order for you to attract targeted traffic into your website. You need to make a lot of good articles to read that is related to the products or services that you are selling and you also need to join forums and the discussions in it. Also, you need to get your website to be attractive.
Whatever you are selling, internet marketing is a hard task to do, but when it works, it is well worth the effort and money.
However, thanks to social networking website, such as Facebook, you will see that internet marketing is a lot easier than ever before. First of all, in all social networking websites, Facebook is one of the most popular websites. Here, you will already have the numbers you need. This means that it already has traffic. With 1 billion global subscribers and hundreds of millions logging and out each day and also millions more registering each day, you can be sure that you will be able to get your fair share of targeted traffic in this website.
In Facebook, you will see that all kinds of people with different social backgrounds join. Also, the members themselves will try to separate themselves from distinct groups. The fact that Facebook will allow people to create and join groups you will be able to easily find your target customers.
Whether the group is separated by age, school, gender or interests, you will see that you will find all sorts of groups here in Facebook.
Another great thing about Facebook is that it will provide every member with the tools needed in order to communicate with their network. These tools can be considered to be great tools for you to use in order to advertise or market your products or services to other Facebook subscribers. From applications to news feeds and blogs, you will see that Facebook will be able to provide it all.
Now that you know about Facebook, the next question would be how to market in it. The first thing that you need to do is subscribe in Facebook. After subscribing, you may want to try adding your old friends. Invite them to join Facebook to start building your network.
Then, try joining groups with interests that is related to the products or services that you are selling.
Use the tools in Facebook to attract people to view your profile page. Add videos, pictures and applications.
Basically, this is how Facebook can help in marketing your products or services. It will readily provide you with traffic and the tools you need to market, but it is entirely up to you to do the marketing itself.
You have to figure out how to properly use the tools in order for you to effectively market your products or services. These are the things that you need to remember about Facebook.
Optimize Media Marketing offers done for you Facebook Marketing service at a very affordable cost. Give us a call for 30 munite free consultation.
A Right Media Mix Can Make the Difference
Branding your corporate identity in your products and services is actually a promise made to the customer, a promise that is based on your companyís reputation, the quality of your product, product experiences and so on. This article explores the vital factors one must keep in mind while developing the right media mix for promoting your products/services, particularly in the context of the exploding web world and the significant role played by interactive advertising agencies in this regard.
Branding is no longer simply about visual appeal (or the cherry in the apple pie example, as given in my earlier article). Unfortunately, many graphic design firms who position themselves as advertising agencies believe that branding your corporate identity is all about developing great looking visual solutions.
However, there is much more to branding than just looking good. Particularly in this web 2.0 eras, where a powerful web presence has become a vital ingredient of your branding strategy, developing the right media mix holds the key to building powerful brand equity.
In other words, a right media mix would mean:
- Creative design solutions (the design, color, and content of your ads, marketing collateral and website enhance your brand equity, attract customers, and generate sales)
- Web development (every product/service worth its name has a web presence these days, some have truly interactive, animated sites encouraging customer involvement),
- Viral marketing (vitally important in today’s age of social networking, tagging, podcasting, blogs, forums, wikis and what have you)
- Television commercial production, print media advertising (traditional media cannot be overlooked)
- Strategic films (have become necessary elements of roadshows, exibhitions and other promotional campaigns)
- Corporate video production (a very important tool for branding your corporate identity)
- Direct marketing (marketing collaterals need to be just as effective and resonant with the overall branding scheme as the communicate directly with the customer)
- Outdoor advertising (hoardings, roadshows, participations in business fairs, exhibitions, etc)
There are some interactive advertising agencies that have recognized the need of the hour – developing creative design solutions that employ user-centric investigation and involve critical and systematic thinking. User-centric means understanding of needs and priorities of end user; the clients’ customers, their channel partners, users, and brand communities.
So if you want to register your brand as one that is synonymous with customer loyalty, you must develop a complete package, keeping the customer as the prime objective and organizing product stories around the way they prefer to learn about, compare, select and confirm purchases, connecting brands and their experiences.
Facebook is really a social media phenomenon that’s fast distributing worldwide using more than 900 million active customers logging in to the website every single day. Unlike other social networks, Facebook is not only an internet site that enables you to definitely remain in touch with buddies and share updates. It offers companies by having a chance to directly connect to clients and advertise their items and services. These types of accomplished by using ‘Facebook Business Page’. 1000’s of companies have achieved positive results and acquired more clients and elevated fan following for his or her items by developing a Facebook business page. Within this Buzzle article, I’ve shared some Facebook business page strategies for all individuals who are a newcomer to this Web advertising strategy.
Exactly what is a Facebook Business Page and just how would you Create One?
The world wide web has made this world an open enterprise. It has become important for companies to further expand their market and their consumer targets. Engaging to Internet Marketing maybe a risk for people who wish to be involved with this type of business.
Ensure that most of your target consumers will surely acquire your product. Consider the best products which will definitely capture their interests and needs. This means that you need to identify specifically who these people are, their location and financial level in the society. Have a marketing knowledge and skill to achieve your goal in the field of online marketing.
At the present, you can use varied online Marketing Solutions that is being offered by companies which can be your tool for support to your consumers. This solution maybe email marketing, search engine optimization or creating web pages or sites. Since you need to maximize your return profit, you need to choose online Marketing Solutions that will help you achieve this. These marketing strategies will not cost much since they are very self-explanatory, thus, can be learned easily.
Email marketing is a common online marketing Solution. This is a cost effective way of communicating and interacting to your consumers, driving them to visit your website and check out your products. It may be in a way of marketing articles, leading them to forums or newsletters. A newsletter has an advantage of expanding your consumers as more and more sign up on it until you can have a bulk list of emails.
Another great online marketing solution is through websites. This is a good promotion strategy to employ since you can display all the necessary information for your target consumers. The website should capture their interest and be complete since every transaction, from inquiry to payments may take place. All correspondence that will be done online must be well-facilitated by the features of your website.
Another online marketing solution is search engine optimization. This is a type of service for your website that you can make use of in order to raise the number of visitors to your site. Once a consumer uses a search engine, your website will rank high in the list of searches which in return will increase your site’s traffic.
Considering these online Marketing Solution, there are different companies offering software products containing one or all of these solutions. It would be a great opportunity to try one of these which will match your financial capability and expected return profit.
If you are looking for an online marketing solutions service provider in Gaithersburg, Montgomery County area in Maryland just give us a call. We offer a free website marketing analysis to show you what’s missing in your online marketing campaigns.
Facebook Advertising Tips
Would you see specific pop-ups sometimes flickering around the sides of the Facebook window? Are you aware that only click of yours on any one of individuals pop-up home windows is, in ways, a resource of cash to numerous business proprietors and towns? Yeah! This is exactly what the energy of web advertising is. Similar to the framework of ppc advertising presented by Google Adsense, Facebook advertising, to be the greatest social-networking site on the internet, feasts on applying to individuals endless possibilities, both on personal and professional basis.
Using more than 500 million customers on Facebook, commercial companies around the globe, with the aid of some potentially simple Facebook advertising tips and methods, are exhibiting their items by looking into making at the maximum utilization of internet advertising and marketing, the new partner in business “Facebook advertising”. (more…)