Strong brands have more power to retain customers and acquire new ones, and have more amplification power—leading to the brand bandwagon effect.
Why do you need to Build your Brand?
“Build it and they will come.” This could be your branding mantra. Customers are looking for brands they can identify with. Customers stick with brands that share their beliefs and aspirations.
Give your brand a personality. Make sure that it has the right mixture of characteristics that appeal to your target customers. Jennifer Aaker, professor at the Stanford Graduate School of Business, summarized brand personality into five dimensions: sincerity, excitement, competence, sophistication, and ruggedness. This is known as the “Dimensions of Brand Personality”.
The value of a business is directly proportional to the value of the brand. If you want to grow your business, you need to build your brand. Building a brand is not just about having a nice catchy name, or using a clever sign, symbol or design to identify your products or services and to differentiate them from others. Building a brand means having a set of positive values or associations that resonate with your target customers. It is also about communicating these attributes to them.
Build your brand’s presence, relevance, performance, and advantage, until you have built a bond with your customers. Why build your brand? Because research shows that 60% of your potential customers prefer to buy new products from familiar brands rather than switch to a new one.
Millard Brown’s brand pyramid shows how brand strength affects customers’ expenditure for that brand. The brand’s strength is inversely proportional to the “share of wallet,” or share of category expenditure. Brands at the initial phase of development (also known as “presence,”) eat up only 12% of spending for that category. On the other hand, those at the peak of the pyramid, or brands that have bonded with consumers, account for 40% of wallet share.
Why do you need to Optimize your Brand
Why should you optimize your brand? Because strong brands become more valuable over time, a study of 6 years of stock market data has discovered. Strong brands have more power to retain customers and acquire new ones, and have more amplification power—leading to the brand bandwagon effect. So “Build your brand and customers will come. OPTIMIZE it and MORE will come!”
Invest in your Brand Today
No wonder marketers (yes, including your toughest competitors) are now focusing AND spending on brand building and optimization. Research shows that 63% of marketers plan to increase brand advertising budgets. 1 in 5 of these businesses plans an increase of at least 20%!
Here’s what that means: your leading competitors are spending a great deal on their branding while you’re ignoring it! Don’t do this to your business!
Build and Optimize your Brand Today. We Can Help You. How?
We will build your website and design or redesign your logo if needed. Our mobile-friendly, responsive web design service will ensure that your growing number of mobile customers can reach you.
- 67% of consumers are more likely to buy if the site is mobile friendly
- 62% of companies reported an increase in sales after designing a site for mobile users.
Social Media Optimization
We will perform Social media optimization to give your brand increased reach and engagement with prospects and customers. The more engaged your friends, fans, followers, and connections are, the higher the amplification factor to extend your reach and engagement further.
- 46% of online users count on social media when making a purchase decision
Create a buzz around your brand in your locality and niche with our local marketing services, which include publishing your promos. Promos get you the attention from leads and loyalty from existing customers!
- 78% of local searches using mobile devices ended in a purchase
- 59% for PC and laptop searches using PCs and laptops ended in a purchase
- 77% for tablet searchers using tablets ended in a purchase
Pay per Click Advertising and Remarketing
Target customers searching for products and services you offer on the major search engines, and drive them to your website instantly with our pay per click advertising service. Your brand’s visibility will increase while you only pay for clicks.??
Online advertising, with record-breaking revenues of $42.8 billion in 2013, is now bigger than broadcast TV advertising, with $40.1 billion revenues.
More people are searching online nowadays. Bring it up a notch with PPC Remarketing. Ads will be displayed across the Google network of websites to your visitors who have not yet converted but have visited your website. Your banner ads will be all over the web, constantly reminding your visitors about your brand; enforcing brand awareness, recognition and recall, and again, while you only pay for clicks.
- Google’s Display Network reaches 90% of global Internet users Online
We will manage your Online Reputation, address negative reviews, and make positive ones work for you. We will publish your positive reviews at the right places and bring down negative reviews on search results.
- 79% of consumers trust online reviews as much as personal recommendations
We combine the power of video and written content in our Brand Booster service. This is great for promoting and strengthening your brand online.
- 90% of global online consumers want brands to share content online
- 96% of consumers surveyed found videos helpful for making online purchase decisions
- 80% of business decision makers prefer to get company information in a series of articles
- 78% of consumers believe that companies that provide content are interested in building good relationships
These are just some of the services that build and optimize your brand. You can learn more about the rest of our other services by contacting us for free consultation.
Take Action Now!
So… are loyal and paying customers coming your way? Build your brand and customers will come. Optimize it and more will come. Contact Optimize Media Marketing now to see how we can help build and optimize your brand today.
How Pinterest Can Help Your Business Succeed Online and Offline?
If you are a brick and mortar local business owner, you’re always looking for a way to generate more leads and sales for your business, and searching for new ways that work for marketing your products and services. With the advent of the internet and social media marketing, it’s actually getting easier to successfully use Pinterest as an avenue to market your products and services. Many local newspapers have either stopped offline paper publishing entirely, or almost entirely. If you use Pinterest, however, you may not ever need to advertise in a newspaper again.
Know that Google is Local — Have you noticed that if you look up something on Google, even if you did not put in a local search term, you will get back local results first, based of your IP location? This creates a huge opportunity for any local business who involves himself with blogging, Facebook, Twitter and Pinterest.
Make SEO Friendly Pins — Give your boards great keyword rich titles, link to your website or blog via your pins, use your real name, and pin images directly from your own website using fabulous keyword rich descriptions, and your Pinterest account can be SEO gold. Always consider SEO every time you create a pin and you’ll find that you get a lot more traffic because it makes it easy for people to find your business.
Pinterest is Twitter Friendly — Pinterest can recognize #hashtags, so use them in your descriptions to ramp up your Twitter relevance, and up your SEO quotient. Twitter is still a relevant social media tool, so you want to integrate your Pinterest with Twitter as much as possible. Using #hashtags is an easy way to do so.
Pinterest Makes it Easy to Share Everything — When you create a blog post, use a great image and always pin it and ensure that it leads back to the source. Always make sure you do own the picture though so that you don’t get into legal copyright issues. If you buy the image or you take the photo yourself, you are safe. Share it on Twitter, Facebook and any other social media you feel the pin is relevant to. Thankfully, Pinterest makes it super simple to share everything you pin.
Pinterest ‘s Audience is Growing — Every single day, legions of people are joining Pinterest, and not only that, they use it spending about 14 minutes a day on Pinterest. Currently, women dominate but men are following. Most of the popular pins are items that are visually pleasing, so keep that in mind when you start posting images to Pinterest.
Pinterest Have Mobile Apps — Pinterest has gone mobile, so you can use it from anywhere you are as long as you have a connection. This gives marketers and local business owners a chance to promote products on the fly. Use your mobile device to snap a picture of a product, add in a title, description, and link, and you’re done.
Including Pinterest to your social media marketing campaign is an important part of marketing today. This is one of the few social media sites that sincerely celebrate consumption by giving users a way to share the things they use, love and buy quickly and easily with online apps and mobile device apps. You will increase your leads and sales by using Pinterest as part of your powerful social media marketing strategy today.
Can you Picture yourself, a small business owner in a brand new shop? You’ve just opened your doors and waiting for your first customers. Maybe you put an ad in the local newspaper, maybe you contacted your Chamber of Commerce, maybe you put balloons or a banner over your door so people driving by would see you and hoping that they would stop by to see what you are selling.
Those things may get you attention for a very limited period of time – maybe the few seconds it takes to drive by your building – but without heavily marketing yourself and letting people know you exist, your door will stay shut until someone decides to explore and see what you’re shop is about.
Instead of leaving this all to chance, jump onto Google Plus local and start interacting with people. It’s a great idea to start even before you open your doors. Introduce yourself, get people excited about your services or products, then have a big ribbon cutting or unveiling, all being promoted and stirring up buzz on Google Plus local.
How to Get Started?
It will only take 5-10 minutes to create your Google Plus local profile …possibly even less if you already have an account with one of Google’s other products, such as Gmail or YouTube. Create a personal profile first then you have the option of creating a business profile.
Fill out every inch of that business profile very carefully because Google Plus Local integrates with Google Maps. If you already had a listing with Google Places, that has been taken over by Google Plus so all your business information should still be intact.
You can upload photos for your profile. It can be your headshot, company logo, or photos of your merchandise. They should look clear and professional and should highlight exactly what your small business does. If you own a bed and breakfast, show photos of your guest rooms. If you own a restaurant, include photos of your most popular entrée and the dining room.
Now that you get the idea… How to Find Customers?
Even if your business space is still under development, start posting to your profile page about who you are, where you’re located and when you plan to open. Keep posting regularly, even sharing construction photos if appropriate and start to create a buzz. People using Google Plus Local search will likely find your listing, read your posts and have the option of adding you to their circles. If they like what you have to offer and start to feel excited, the hope is they will in turn tell their friends and you will get more followers.
Important Business Announcement
When your grand opening date arrives, announce it on Google Plus Local to get all of your followers to visit. Offer a special gift or treat for those who mention Google Plus or offer a raffle and announce the winner on your Google Plus profile page.
Whether they follow you on their computers or mobile phones, the key is to interact with your customers even when they are not in your physical location. Offer them helpful tips and post lots of pictures on Google Plus to keep the interest in your business alive.
If you like what you learn please like the post and share “How Google Plus Can Help You Grow Your Small Business” article.
To learn more about Google + Local click here.