Strong brands have more power to retain customers and acquire new ones, and have more amplification power—leading to the brand bandwagon effect.
Why do you need to Build your Brand?
“Build it and they will come.” This could be your branding mantra. Customers are looking for brands they can identify with. Customers stick with brands that share their beliefs and aspirations.
Give your brand a personality. Make sure that it has the right mixture of characteristics that appeal to your target customers. Jennifer Aaker, professor at the Stanford Graduate School of Business, summarized brand personality into five dimensions: sincerity, excitement, competence, sophistication, and ruggedness. This is known as the “Dimensions of Brand Personality”.
The value of a business is directly proportional to the value of the brand. If you want to grow your business, you need to build your brand. Building a brand is not just about having a nice catchy name, or using a clever sign, symbol or design to identify your products or services and to differentiate them from others. Building a brand means having a set of positive values or associations that resonate with your target customers. It is also about communicating these attributes to them.
Build your brand’s presence, relevance, performance, and advantage, until you have built a bond with your customers. Why build your brand? Because research shows that 60% of your potential customers prefer to buy new products from familiar brands rather than switch to a new one.
Millard Brown’s brand pyramid shows how brand strength affects customers’ expenditure for that brand. The brand’s strength is inversely proportional to the “share of wallet,” or share of category expenditure. Brands at the initial phase of development (also known as “presence,”) eat up only 12% of spending for that category. On the other hand, those at the peak of the pyramid, or brands that have bonded with consumers, account for 40% of wallet share.
Why do you need to Optimize your Brand
Why should you optimize your brand? Because strong brands become more valuable over time, a study of 6 years of stock market data has discovered. Strong brands have more power to retain customers and acquire new ones, and have more amplification power—leading to the brand bandwagon effect. So “Build your brand and customers will come. OPTIMIZE it and MORE will come!”
Invest in your Brand Today
No wonder marketers (yes, including your toughest competitors) are now focusing AND spending on brand building and optimization. Research shows that 63% of marketers plan to increase brand advertising budgets. 1 in 5 of these businesses plans an increase of at least 20%!
Here’s what that means: your leading competitors are spending a great deal on their branding while you’re ignoring it! Don’t do this to your business!
Build and Optimize your Brand Today. We Can Help You. How?
We will build your website and design or redesign your logo if needed. Our mobile-friendly, responsive web design service will ensure that your growing number of mobile customers can reach you.
- 67% of consumers are more likely to buy if the site is mobile friendly
- 62% of companies reported an increase in sales after designing a site for mobile users.
Social Media Optimization
We will perform Social media optimization to give your brand increased reach and engagement with prospects and customers. The more engaged your friends, fans, followers, and connections are, the higher the amplification factor to extend your reach and engagement further.
- 46% of online users count on social media when making a purchase decision
Create a buzz around your brand in your locality and niche with our local marketing services, which include publishing your promos. Promos get you the attention from leads and loyalty from existing customers!
- 78% of local searches using mobile devices ended in a purchase
- 59% for PC and laptop searches using PCs and laptops ended in a purchase
- 77% for tablet searchers using tablets ended in a purchase
Pay per Click Advertising and Remarketing
Target customers searching for products and services you offer on the major search engines, and drive them to your website instantly with our pay per click advertising service. Your brand’s visibility will increase while you only pay for clicks.??
Online advertising, with record-breaking revenues of $42.8 billion in 2013, is now bigger than broadcast TV advertising, with $40.1 billion revenues.
More people are searching online nowadays. Bring it up a notch with PPC Remarketing. Ads will be displayed across the Google network of websites to your visitors who have not yet converted but have visited your website. Your banner ads will be all over the web, constantly reminding your visitors about your brand; enforcing brand awareness, recognition and recall, and again, while you only pay for clicks.
- Google’s Display Network reaches 90% of global Internet users Online
We will manage your Online Reputation, address negative reviews, and make positive ones work for you. We will publish your positive reviews at the right places and bring down negative reviews on search results.
- 79% of consumers trust online reviews as much as personal recommendations
We combine the power of video and written content in our Brand Booster service. This is great for promoting and strengthening your brand online.
- 90% of global online consumers want brands to share content online
- 96% of consumers surveyed found videos helpful for making online purchase decisions
- 80% of business decision makers prefer to get company information in a series of articles
- 78% of consumers believe that companies that provide content are interested in building good relationships
These are just some of the services that build and optimize your brand. You can learn more about the rest of our other services by contacting us for free consultation.
Take Action Now!
So… are loyal and paying customers coming your way? Build your brand and customers will come. Optimize it and more will come. Contact Optimize Media Marketing now to see how we can help build and optimize your brand today.
Why do you need to choose a mobile responsive website design?
Website design is the process of building a website to represent your business, brands, products or services. It involves the planning and executions of many design elements to make it user-friendly, mobile-friendly and functional, to be an effective representation of your business or brands online and offline. (more…)
Did you know that American’s with Disability have the same spending power as those without disabilities? Check the video archives at the www.ada.gov website for resources about this topic. (more…)
A Right Media Mix Can Make the Difference
Branding your corporate identity in your products and services is actually a promise made to the customer, a promise that is based on your companyís reputation, the quality of your product, product experiences and so on. This article explores the vital factors one must keep in mind while developing the right media mix for promoting your products/services, particularly in the context of the exploding web world and the significant role played by interactive advertising agencies in this regard.
Branding is no longer simply about visual appeal (or the cherry in the apple pie example, as given in my earlier article). Unfortunately, many graphic design firms who position themselves as advertising agencies believe that branding your corporate identity is all about developing great looking visual solutions.
However, there is much more to branding than just looking good. Particularly in this web 2.0 eras, where a powerful web presence has become a vital ingredient of your branding strategy, developing the right media mix holds the key to building powerful brand equity.
In other words, a right media mix would mean:
- Creative design solutions (the design, color, and content of your ads, marketing collateral and website enhance your brand equity, attract customers, and generate sales)
- Web development (every product/service worth its name has a web presence these days, some have truly interactive, animated sites encouraging customer involvement),
- Viral marketing (vitally important in today’s age of social networking, tagging, podcasting, blogs, forums, wikis and what have you)
- Television commercial production, print media advertising (traditional media cannot be overlooked)
- Strategic films (have become necessary elements of roadshows, exibhitions and other promotional campaigns)
- Corporate video production (a very important tool for branding your corporate identity)
- Direct marketing (marketing collaterals need to be just as effective and resonant with the overall branding scheme as the communicate directly with the customer)
- Outdoor advertising (hoardings, roadshows, participations in business fairs, exhibitions, etc)
There are some interactive advertising agencies that have recognized the need of the hour – developing creative design solutions that employ user-centric investigation and involve critical and systematic thinking. User-centric means understanding of needs and priorities of end user; the clients’ customers, their channel partners, users, and brand communities.
So if you want to register your brand as one that is synonymous with customer loyalty, you must develop a complete package, keeping the customer as the prime objective and organizing product stories around the way they prefer to learn about, compare, select and confirm purchases, connecting brands and their experiences.
Facebook is really a social media phenomenon that’s fast distributing worldwide using more than 900 million active customers logging in to the website every single day. Unlike other social networks, Facebook is not only an internet site that enables you to definitely remain in touch with buddies and share updates. It offers companies by having a chance to directly connect to clients and advertise their items and services. These types of accomplished by using ‘Facebook Business Page’. 1000’s of companies have achieved positive results and acquired more clients and elevated fan following for his or her items by developing a Facebook business page. Within this Buzzle article, I’ve shared some Facebook business page strategies for all individuals who are a newcomer to this Web advertising strategy.
Exactly what is a Facebook Business Page and just how would you Create One?
The world wide web has made this world an open enterprise. It has become important for companies to further expand their market and their consumer targets. Engaging to Internet Marketing maybe a risk for people who wish to be involved with this type of business.
Ensure that most of your target consumers will surely acquire your product. Consider the best products which will definitely capture their interests and needs. This means that you need to identify specifically who these people are, their location and financial level in the society. Have a marketing knowledge and skill to achieve your goal in the field of online marketing.
At the present, you can use varied online Marketing Solutions that is being offered by companies which can be your tool for support to your consumers. This solution maybe email marketing, search engine optimization or creating web pages or sites. Since you need to maximize your return profit, you need to choose online Marketing Solutions that will help you achieve this. These marketing strategies will not cost much since they are very self-explanatory, thus, can be learned easily.
Email marketing is a common online marketing Solution. This is a cost effective way of communicating and interacting to your consumers, driving them to visit your website and check out your products. It may be in a way of marketing articles, leading them to forums or newsletters. A newsletter has an advantage of expanding your consumers as more and more sign up on it until you can have a bulk list of emails.
Another great online marketing solution is through websites. This is a good promotion strategy to employ since you can display all the necessary information for your target consumers. The website should capture their interest and be complete since every transaction, from inquiry to payments may take place. All correspondence that will be done online must be well-facilitated by the features of your website.
Another online marketing solution is search engine optimization. This is a type of service for your website that you can make use of in order to raise the number of visitors to your site. Once a consumer uses a search engine, your website will rank high in the list of searches which in return will increase your site’s traffic.
Considering these online Marketing Solution, there are different companies offering software products containing one or all of these solutions. It would be a great opportunity to try one of these which will match your financial capability and expected return profit.
If you are looking for an online marketing solutions service provider in Gaithersburg, Montgomery County area in Maryland just give us a call. We offer a free website marketing analysis to show you what’s missing in your online marketing campaigns.