How Pinterest Can Help Your Business Succeed Online and Offline?
If you are a brick and mortar local business owner, you’re always looking for a way to generate more leads and sales for your business, and searching for new ways that work for marketing your products and services. With the advent of the internet and social media marketing, it’s actually getting easier to successfully use Pinterest as an avenue to market your products and services. Many local newspapers have either stopped offline paper publishing entirely, or almost entirely. If you use Pinterest, however, you may not ever need to advertise in a newspaper again.
Know that Google is Local — Have you noticed that if you look up something on Google, even if you did not put in a local search term, you will get back local results first, based of your IP location? This creates a huge opportunity for any local business who involves himself with blogging, Facebook, Twitter and Pinterest.
Make SEO Friendly Pins — Give your boards great keyword rich titles, link to your website or blog via your pins, use your real name, and pin images directly from your own website using fabulous keyword rich descriptions, and your Pinterest account can be SEO gold. Always consider SEO every time you create a pin and you’ll find that you get a lot more traffic because it makes it easy for people to find your business.
Pinterest is Twitter Friendly — Pinterest can recognize #hashtags, so use them in your descriptions to ramp up your Twitter relevance, and up your SEO quotient. Twitter is still a relevant social media tool, so you want to integrate your Pinterest with Twitter as much as possible. Using #hashtags is an easy way to do so.
Pinterest Makes it Easy to Share Everything — When you create a blog post, use a great image and always pin it and ensure that it leads back to the source. Always make sure you do own the picture though so that you don’t get into legal copyright issues. If you buy the image or you take the photo yourself, you are safe. Share it on Twitter, Facebook and any other social media you feel the pin is relevant to. Thankfully, Pinterest makes it super simple to share everything you pin.
Pinterest ‘s Audience is Growing — Every single day, legions of people are joining Pinterest, and not only that, they use it spending about 14 minutes a day on Pinterest. Currently, women dominate but men are following. Most of the popular pins are items that are visually pleasing, so keep that in mind when you start posting images to Pinterest.
Pinterest Have Mobile Apps — Pinterest has gone mobile, so you can use it from anywhere you are as long as you have a connection. This gives marketers and local business owners a chance to promote products on the fly. Use your mobile device to snap a picture of a product, add in a title, description, and link, and you’re done.
Including Pinterest to your social media marketing campaign is an important part of marketing today. This is one of the few social media sites that sincerely celebrate consumption by giving users a way to share the things they use, love and buy quickly and easily with online apps and mobile device apps. You will increase your leads and sales by using Pinterest as part of your powerful social media marketing strategy today.