Facebook Marketing for the Small Busines

Facebook is currently the leading social media platform with about 2.7 billion monthly users as of the end of the second quarter of 2020. That’s about 80% of the total social media users. 

Facebook Marketing for small business

Huge, right? But what does it imply for your business?

There are millions of potential customers you can connect with on Facebook. Not only does the platform provide a huge organic reach for your business, but it also cuts across wide demographics. People use Facebook to discover and engage with your business which, consequently, is the first stepping stone to converting them into customers.

Facebook provides a platform for your target audience to connect with your business, receive your business ads, promoted content, and more. But you can only tap into these potentials by creating a smart Facebook marketing strategy.

Not sure how to go about that? Here are the detailed, practical steps you can apply for your small business: 

  • Create a Facebook Business Page 

It may go without saying, but the first step is to create a business page. You must be logged into a personal account to do this. Choose the right page type for your business account, i.e. Brand/Business or Community Page. 

You can create your business page at https://www.facebook.com/pages/create. Make sure to enter all your business details such as the name, address, opening hours, and contact details.

For a fully functional Facebook business page, make sure to also take care of the following:

  • Create your Facebook Username/Vanity. Use a name that properly represents your business and that is search-friendly.
  • Upload a profile picture that represents your business well. 
  • Add a good cover photo.
  • Complete your About section.

And there you have it! You now have a Facebook Business Page.

  • Identify Your Main Facebook Marketing Goal 

What do you want to achieve with your Facebook marketing? Brand awareness? Lead generation? Prompt customer service? Or sales? Be specific on your main goal, as this will define your content and engagement strategies. 

Make sure your goal is SMART – Specific, Measurable, Attainable, Relevant, and Timely. For your Facebook marketing to be effective, you need clear goals that are tied to some of your business objectives. 

Your goals may change from time to time to accommodate new ideas. For example, your marketing goals might change from brand awareness to sales or lead generation. It’s okay to do that; just ensure that your content and engagement on Facebook is largely geared towards that. 

  • Increase Your Organic Reach 

Your organic reach plays a big part in the number of people that see and engage with your posts and ads. Organic reach is currently at an all-time low, and it continues to decline. That means you’ve got to put in more effort to generate organic reach for your business page. 

Optimize your content to generate attention and shares. Facebook news feed algorithms reward engaging content. So, the more people like, share, and comment on your post, the more visible that post becomes. 

Remember to also engage your audience as much as you can on your post. When a person leaves a comment on your post, take your time to respond, and spark a conversation if necessary. Like and comment when people share your posts — don’t be invisible.

  • Create a Custom Target Audience 

Your custom target audience is created from the data of your existing customers. Creating such sub-groups is known as the process of audience segmentation. It is useful when posting content or targeting users through ads.

As a small business, you might be tempted to reach all the Facebook users because you want to increase your organic reach. But that will rather reduce your organic reach — even make your business content look a little spammy. Create a custom audience and target them to increase your organic reach with content designed specifically fo them. If the content is well thought-through, then these users will promptly engage with it.

  • Create Relevant and Useful Content

The content you post on your business page should be engaging and geared towards your marketing. Avoid using formal business style and tone. This will put people off and prevent them from engaging with your posts. 

Furthermore, don’t make your posts come off as too promotional. Facebook is all about building relationships and forming connections that matter. Posting promotional content alone will not do that. Instead, follow the 80/20 rule; Let 80% of your posts educate, entertain, and inform. Only 20% should be promotional.

Your audience will be attracted to your brand if you give enough value to your posts. They will also be open to learning more about your product and service in the future. 

When unsure, why not use the social media rule of thirds as your compass: 

“One-third of your content should share stories and ideas. One-third should be interactive with your customers. The remaining one-third can be used for business promotion.”

  • Aim for Content Variety 

Apart from the usual text post or status post, there are other Facebook posts you can utilize to engage with your customers such as:

  • Photo Posts: As the name suggests, photo posts contain photos and captions. They tend to receive higher engagement than text or status posts and are great components of any engagement strategy.
  • Video Posts: Video posts play automatically in the newsfeed and usually get higher engagement than photo posts. Short, compelling videos can capture your audiences while longer videos are a great way to share your business story. 
  • Live Video Posts: These are basically live video broadcasts on Facebook. They are a great way to engage with your audience and give a behind-the-scenes of what is happening in your business. 
  • Linked Content Posts: A linked content post is a post that links to content outside of Facebook. This is the easiest form of content to create as all you need to do is copy and paste a URL into your page’s text box. Facebook automatically generates a photo and description for the post. 
  • Poll Posts: A poll gives your audience a chance to vote between two options. This is a great way to engage your followers and audience (everyone loves to share an opinion on social media).
  • Facebook Stories: This new and trending Facebook feature is a very different type of “post”. Positioned on top of the news feed, it’s the first thing your followers will see, however, it will disappear after 24 hours! This may be a photo or short video that, for whatever reason, is not something you want hanging around your feed indefinitely. About half a billion people view Facebook stories each day.

Would you like to hand over your social media management to a trusted social media expert who can help you handle your Facebook marketing, and get amazing results while you sit back and relax?

Are you interested in Facebook Marketing? Contact me now!

Top Local Marketing Method to Consider Today

Local Marketing Method

12 Versatile Marketing Approaches To Consider When You Need To Do Something Different

The world has changed over the last several months, and businesses of all kinds are trying to figure out marketing strategies that will work going forward. It may be time to try something totally new and different from your normal routine to create some energy and get sales moving.

Depending on your industry, there are lots of options for you to choose from that you may have not considered in the past but are worth a look now.

Read on to learn about 12 versatile marketing approaches and which of them will work best for your business.

#1 Cause Marketing

What values or beliefs are the heart behind your business? When you know what your business cares most about, you can use cause marketing to get your customers to kill two birds with one stone by purchasing your product or service. For example, for every item purchased, your business will plant a tree. Not an environmentalist? That’s okay. For every service, you sell, donate to a local shelter or soup kitchen. No matter what cause you choose to support, this type of marketing goes far beyond brand awareness and reveals the heart of who you are as a company.

#2 Close Range Marketing (CRM)

CRM allows you to send messages about your products or services to customers who are within close range to your business. When they’re passing by, why not take advantage of this quick and easy method to get them in the door?

#3 Relationship Marketing

Relationship Marketing

Want to ditch all the cheesy sales tactics? Your customer base will likely thank you for it. Instead, opt for relationship marketing. Simply focus your attention on making connections with your customers — whether that’s through face-to-face relationship-building, through social media, or through email. Instead of focusing on how to get the sale, focus on the person behind it. You’ll be surprised how easily this method translates into customer loyalty (and even more sales) down the road.

#4 Transactional Marketing

On the other hand, maybe you’re finding that relationship marketing just isn’t enough cutting it. Transactional marketing could be the better option, as it focuses on maximizing individual sales transactions through coupons, discounts, and sales.

#5 Word-Of-Mouth Marketing

Worth of Mouth Marketing

Everyone knows that word of mouth is a powerful marketing tool. But how can you maximize it for the benefit of your company? Put simply, when you wow your customers at every turn, you won’t have to ask them to share your company with their friends and families. This means curating a stellar customer experience from start to finish. When you’ve got that down, word-of-mouth marketing is a natural result.

#6 Call to Action (CTA) Marketing

With so much dependence on technology these days, you can’t afford to neglect the web when it comes to your marketing strategy. CTA marketing is a method of getting your online visitors to engage with your brand through your ad or landing page design. Whether it’s to “click here for more information” or to “submit an email address in order to access a promo code,” your CTAs lead your web traffic to where you want them to go.

#7 Email Marketing

Speaking of technology, email marketing is a quick, easy, and inexpensive way to reach many customers with just a few keystrokes. Through this avenue, you can offer discounts, convey new product or service info, announce upcoming events or product launches, or solicit sales.

#8 Event Marketing

Join or create your own event in order to create some buzz and invite potential customers to engage with your brand. Invite other businesses that complement what you’re trying to achieve, set out brochures and business cards, engage your customers face-to-face, and hype it up on social media. This is a trustworthy method to increase brand awareness and turn on-the-fencers into customers.

#9 Inbound Marketing

Inbound marketing

If your business takes incoming calls for any reason, use this opportunity to sell your products or services. Of course, you’ll need to have a plan for meeting your customers’ needs so that you’re not trying to sell to the wrong audience. However, a little bit of script planning for diverse target audiences can make your inbound call marketing successful.

#10 Freebie Marketing

Everyone loves FREE. With freebie marketing, you simply promote free product or service giveaways to create a buzz around your business. Once your customers have experienced your product or service and come back for more, you can then sell additional products or services to meet their needs and boost your own sales.

#11 Content Marketing

Content marketing method

Over the past couple of years, content marketing has become somewhat of a must-have for those wishing to boost online brand awareness. This method involved writing and publishing content (such as podcast articles, blog articles, expert interviews, or how-tos) to educate potential customers about your products and services. Of course, they don’t lead directly to a sale in most cases, but they do meet a real need for your audience.

#12 Social Media Marketing

 

People want to be social on social media. And it says a lot about your business and how much you care for your customers when you reply to your followers’ comments, concerns, or questions. Create that online relationship to boost customer loyalty.
And That’s Not All…

Of course, there are countless methods for marketing your business, and as technology changes, we can expect even more. However, the right combination of the methods covered above can take your marketing strategy to the next level. It may be time to shake things up and try something new!
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6 Reasons To Include Content Marketing In Your Strategy

6 Reasons To Include Content Marketing In Your Strategy

You’ve heard it before: “Content is king.” And while other new marketing techniques may have your attention, content marketing is still a big player when it comes to bringing in customers and establishing credibility in your industry. Below, we’re going to talk about 6 reasons to include content marketing in your strategy. Let’s get straight to it.

#1 Build Trust and Credibility

Content such as how-to blog articles, podcasts, case studies, or interviews allows you to show off your expertise in your niche and help your potential customers at the same time. Content marketing will not only build your credibility as an expert, but it will also help you build trust with your audience which is essential for brand loyalty.

Make a list of the problems or pain points that your target audience experiences and develop content that helps them find solutions. And don’t use your content to sell, sell, sell. The purpose of content marketing is to help customers and establish your brand, which will lead to organic sales eventually anyway.

#2 Build Brand Awareness

Do people know about your products or services? Do you have a reputation in your niche? If not, content marketing can help you change that. When people land on your website to get answers or find solutions, you increase brand awareness organically. Use your content to showcase your expertise, as we said above, and to increase traffic to your website. It’s a win-win.

#3 Get More Leads, Keep More Customers

It’s all about generating leads, right? And content marketing allows you to reach a pool of customers who might have otherwise not engaged with your brand. When you provide relevant, timely, and helpful content, you draw in new leads. Plain and simple.

Content also keeps customers coming back for more. People are more likely to return to a resource that has helped them in the past. Once they begin to depend on you to provide relevant content as an expert in your field, your customers will think of you when they have a need related to your niche.

#4 Rank Higher in Searches

Your content affords you the opportunity to weave in keywords that will help you rank higher in Google search. The more you post relevant content, the higher your authority, and that means more traffic to your website. We all know that no one (well, almost no one) ventures past the first page of search results, so the higher and longer you rank, the better!

Also, if you post quality content, other businesses will want to link to your website, which further expands your audience. Plus, these “backlinks” are great for your site’s SEO. Want to rank higher? Backlinks are a significant part of getting you there.

#5 Attract Your Target Customer

Yes, the purpose of content marketing is to attract leads, but you don’t want unqualified leads that will never result in a sale. Instead, you want to attract your target customer, your ideal buyer, so that you don’t waste time with the uninterested. So, how does content marketing bring in the ideal customer? Put simply, only those who are interested in your industry will search out your content. And only those who search out your content will click your CTAs and end up perusing your landing page and viewing your products or services. This means that quality leads will be considering purchasing from you.

#6 Get People Marketing FOR You

When your content is valuable, relevant, and solves a problem, you can expect people to want to share it to benefit others in their social circles. And when that happens, there’s almost no limit to how many people can stumble upon your content in their feeds. Just make sure that, when you create content, you do so with purpose. People won’t share content that didn’t help them in any way.

Time to Create More Content

There’s no time like the present to start creating and posting quality content as a part of your marketing strategy. Add content marketing to your strategy, and welcome those organic leads!

 

 

5 Tips on Landing a Google Featured Snippet

The goal of any legitimate SEO strategy is to funnel more traffic to your website. But instead of seeking to rank high on the first page of Google Search’s results (which is important in its own right), today I’m going to go over 5 tips for landing features snippets on Google Search.

A featured snippet is that first box that pops up in a Google Search just above the ranked results. It provides information or answers a question that users commonly ask. This answer could be a picture, video, list, or text explanation that is relevant to a question or topic that the user has typed into the Google Search bar. Essentially, Google searches for the best, most relevant answer and places it in this coveted spot. Technically, if you land a featured snippet, you’re in position 0 because it pops up ahead of position 1, which is the top of the ranked results. What a place to be!

Is It Really Possible To Get Featured?

online reputation managment

Even though there’s no guarantee that your page will be used for a featured snippet, there are some specific steps you can take to optimize your pages and increase your chances. And there’s even better news. It doesn’t matter if your business is big or small, new or established… anyone can land a featured snippet with a little bit of focused work.

Tips for Landing a Featured Snippet

#1 Review Your Website Content

Take a look at your website content with an eye for how you may or may not be helping visitors when they peruse your pages. Do you provide answers to commonly-asked questions? Do you have detailed content that informs readers instead of just persuading them to buy? If you do, then you’ve got a good foundation to start with. If not, then Tip #2 becomes even more critical.

#2 Make a List of Questions to Answer

No matter what your website content looks like currently, this tip is critical to increasing your chances of landing a featured snippet. Spend some time in the shoes of your potential customers. What kinds of questions do they need answers to? What advice can you provide? What how-tos or steps or definitions can you offer? Come up with as many questions as you possibly can (the more specific, the better), and move on to Tip #3.

#3 Answer Them Clearly and Concisely

Now that you’ve got your list of questions, look at your existing content and polish it up so that it answers them clearly and concisely. Or, if you don’t have content that answers these questions, it’s time to start writing. For example, if you own a pest control company, create a blog post that answers one of your questions, like “How can I tell if I have bed bugs?” or “Why do I have cobwebs in my basement?” Providing a short, specific response to these types of questions increases your chances of getting featured.

#4 Say It Better And Say It With Keywords

Make sure you incorporate relevant and competitive keywords into the text that you’d like to have featured. Take a look at what your competitors are saying and create a better, more specific snippet. Make every word count. In other words, no generalities or meaningless words like “good,” “great,” or “better.” Another quick tip: use Heading 2 and 3 tags. This small addition helps Google identify relevant information within your broader content.

#5 Create Summaries or Lists

Summarize longer content into a short paragraph, bulleted list, or steps and place this summary at the top of your content. For example, if you’ve got a lengthy how-to on how to remove wine from the carpet, then consolidate the steps (1 sentence each) at the top of your article to increase your chances of getting a featured snippet (and make sure you use Heading 2 or 3 for each step). Then, when the reader wants to learn more, he or she will click on the link to your full article.

When Will My Snippet Get Featured?

As I said above, there’s no guarantee that your content will be featured in a snippet; however, the tips above will get you closer than you are today, and it’s definitely worth the effort. If after some time, you find that your content isn’t working, don’t be afraid to change it up. If you’re answering the right questions, your likelihood of snagging a featured snippet will increase, so it’s all about getting into your potential customers’ shoes.

Remote Marketing Management

Chances are, you and your marketing team have had your world turned upside-down due to Covid-19. But although you may have had to adjust to remote work, there are some ways to make your “new normal” more productive and efficient. Let’s go over 7 tips for productive remote marketing so you can get back to killing your marketing efforts no matter where you are.

#1 Set Up Your Workspace

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Distractions are an all-day affair at home, and it’s hard to stay focused when you’re right in the middle of all the action. From kids eating snacks and watching cartoons to dogs barking at passing cars, you really can’t get a break. That’s why it’s important to find a workspace that allows you to get away as much as possible. Your dedicated office space will allow you to focus on work, stay in a daily routine, and communicate effectively with your colleagues or clients without distractions.

 

That being said, it’s impossible to eliminate every distraction when you work remotely. So, don’t be too hard on yourself (or on the kids or the barking dog). Most people understand that these times are difficult and will cut you a little slack if the occasional distraction happens, so don’t let it get you flustered.

#2 Stick To A Schedule

Take a look at your work duties and create a feasible schedule that helps you reach your goals. Make sure to prioritize the more urgent items on your to-do list. Then, incorporate break time (lunch break, water break, etc.) to give your brain the rest that it needs to lead to more productive work. Then, input your schedule (work hours versus off time) on your Outlook calendar and share it with your colleagues. This proactive communication will keep you from straying from your schedule.

#3 Communicate With Your Team

Speaking of communication, there’s no such thing as too much of it, especially when it comes to remote work. You’re already removed from the typical work environment — one in which you would be able to lean over your desk and ask a colleague a question or add your opinion to an ongoing discussion. Now, you find yourself on the periphery of the goings-on of the business, which is to be expected if you’re not physically near your team. To fix this issue, communicate frequently with your colleagues. Use video conferencing or pick up the phone and call, but resist the urge to email and text your way through the workday. So much is lost in written interaction. Keep that vital connection with colleagues alive, even if it takes more work.

#4 Rehash Your Marketing Strategy

Because of all the unexpected twists and turns, your 2020 marketing strategy has probably needed a few tweaks (if not a complete overhaul). Instead of just charging forward, spend some time conferencing with your team about what needs to change in order to be more effective. How have your roles or duties changed? What are the next steps for implementing the strategy? What aspects of the strategy need to be changed to meet new challenges? These questions and more must be discussed and firmly decided upon before a marketing team can move forward effectively.

#5 Schedule a Daily Check-In Meeting

If you’re leading a marketing team, consider scheduling daily check-in meetings to start the day. In these meetings, you and your team can get on the same page by confirming the day’s goals, priorities, and obstacles and troubleshooting any issues that have arisen over the past couple of days. Not only will you stay connected with daily meetings, but your team will also stay on-task leading to better efficiency and productivity.

#6 Don’t Neglect the Small Talk

Even though you’re not in the same physical location as your team members, it’s still important to keep the fun alive. The interactions that would take place at work — the jokes, the banter, the socialization — can still take place when you’re working remotely, albeit in different ways. For the sake of levity, schedule a short meeting where everyone can talk, vent, joke about their day. Host a happy hour on Zoom on Friday night after the workweek is over. Start a contest, like the best work meme or GIF or this week’s funniest distraction.

#7 Celebrate

It’s hard to be positive when the news spouts fearful pandemic predictions and you’re all alone in your home office. That’s why it’s so important to celebrate you and your team’s wins, no matter if they’re big or small. When you’ve reached a goal or milestone, celebrate! This focus on positivity is essential no matter where you work, but especially when we feel alone.

The Bottom Line

It may be a hard adjustment, but it’s all about perspective. If we can approach remote marketing with positivity and take advantage of the tools that will keep us connected, we can still reach our goals.

5 Ways that COVID-19 has Reshaped Consumer Behavior

There’s no doubt that COVID-19 has changed the way we live, work, and play. And for those of us in the marketing field, we’ve seen countless challenges to our pre-pandemic methods for reaching our audience. So many that it’s hard to know where to start. But with a little bit of insight into five ways that COVID-19 has reshaped consumer behavior, we can figure out fresh, exciting ways to reach our customers during this “new normal.”

Read on to learn more about the impact that COVID-19 has had on your potential customers.

#1 Buying Local

As communities watched small mom-and-pop businesses struggle to stay above water during the initial pandemic, many banded together to support them through “buy local” efforts. You may have seen your Facebook or Instagram feeds filled with this message as these local small businesses fought unexpected shutdowns in March and April. And as the pandemic continued to gain strength, so did the “buy local” movement. Consumers were living in unprecedented times, and they wanted to support the local economy and do business with brands they can trust.

 

So what does this mean for your business? Put, it’s time to increase brand awareness among your community, no matter how prominent your business has become. Customize your product or service to meet the needs of those closest to you and engage in your city in ways relevant to your industry and the difficult times we’re facing.

#2 A Focus on Needs

When the pandemic began rearing its ugly head, people tried to predict the potential impact on the economy and, ultimately, their families.

  • Would there be a food shortage?
  • Should we add more per month to our savings?
  • Should we cut non-essential spending?

 

No one knew what was coming, and this caused a shift from buying non-essential or even luxury items to only buying “the basics,” all in the name of financial security. If you sell a non-essential product or service, you most likely saw a dip (or maybe even a scary decrease) in demand.

To combat this challenge, businesses that sell non-essentials need to pivot to stay afloat. In this market, you’ll need to make your product or service irresistible. It could mean lowering your prices or offering additional, more essential products until the pandemic is over. Some companies just switched up their products or services altogether, and who knows if they’ll ever return to the business they had in mind when they first started.

#3  Increased Online Shopping

With quarantine forcing most of us indoors, e-commerce became our only choice when it came to shopping. Of course, some companies did well with this conversion — namely, those already making most of their sales online. However, other businesses scrambled to get organized and make way for customers to buy online. Several months in, most companies who survived are characterized by their ability to switch up their game when it comes to how to deliver their products or services. Those who refused to change, unfortunately, have struggled to make ends meet or have closed altogether.

 

Once consumers have realized the relative ease of shopping online, we will probably see an uptick in their engagement with e-commerce brands. Even when the pandemic finally comes to a close, brands can expect a higher consumer dependence on online shopping. It means that, if they haven’t already found ways to sell online, businesses will need to do so soon or risk closure.

#4 Increased Focus on Personal Health

The COVID-19 pandemic has understandably caused consumers to take a good hard look at their health. Of course, as people have begun to prioritize healthy living, we’ve seen an increased focus on brands promoting physical and mental well-being.

Businesses that can offer products or services that can contribute to their customers’ health will set themselves apart from the pack, especially during and post-pandemic.

#5 Experiencing Brands

Forced inside and isolated from their communities, most consumers can agree on one thing: the boredom is real. That leaves an open opportunity for brands to differentiate themselves by offering experiences and inspiration where others don’t provide as simple products or services. Consumers are looking for more than just a “scroll and shop.” They are now expecting to be drawn in with more than just a good deal.

Brands should take advantage of their potential customers’ new need for entertainment and motivation. Emotional engagement leads to sales, and online experiences are the new key to drawing a crowd.

Changing With The Times

As COVID-19 shifts consumer needs, and mindsets, successful marketing teams must make the shift as well. In light of the five ways that COVID-19 has reshaped consumer behavior that we discussed above, what changes should you make to your marketing strategy to maintain and increase your customer pool?

7 Tips for Pivoting your Marketing Strategy During COVID-19

You had a marketing plan all set to go for Q2. Maybe it was focused on summer fun, like travel and sports. Then March hit, and the whole thing had to be thrown out the window.

Where do you go from here?

This pandemic won’t go away overnight, letting us all pick up where we left off. So businesses need to pivot their marketing strategies to reflect the current state of affairs — not how we wish things were.

Here are seven ways that your business can tweak your marketing for Q2 — and beyond — as we all learn to navigate the new 2020.

1. Manage expectationsWe’ve all received at least a dozen emails from companies we’ve done business with, updating us on their COVID-19 response. While they may seem like more inbox clutter, they serve an important purpose.

As this situation continues, supply chain interruptions have gone from possibilities to inevitabilities. Some companies may have to alter their business model significantly in order to stay competitive in a changing market.

If your customers are facing shipment delays, longer than usual response times, or interrupted service, let them know in advance. Emails are good, but you should also be sharing the message on your website and your social media. Get it out there everywhere you can so your customers won’t be surprised and upset.

2. Increase content marketing

Although some states are slowly reopening restaurants and other businesses, others are still locked down. And as people have adjusted to the “at home” lifestyle, they’ve spent more time online than ever.

Some are looking to learn new skills and increase their industry knowledge. Others are just looking for connections or entertainment. But whatever the reason, people spent 20% more time in apps in Q1 2020, including Facebook, Twitter, and LinkedIn. And Facebook reports that traffic from their platform to other sites has risen over 50%.

This means it’s a great time to provide useful and entertaining content to your audience and promote it on social media for a boost in web traffic. You’ll increase brand recognition and improve your SEO. The time investment now may pay off when the economy stabilizes.
#3 Focus on building leads for future sales
This may not feel like an appropriate time for selling. But if you’re waiting for things to get “back to normal” before you work on filling your client pipeline, you’ll feel the sting in the future.

There won’t be a day, week, or even month where everything just reopens and we go back to business as usual. The return to normalcy is going to be a long, drawn-out process. And there may be resurgences of this illness that require us to return to our homes.

So you need to prepare now for future sales opportunities and build your leads. If you generate leads through email, consider using this time to make a new lead magnet to gather email addresses. Or try a Facebook lead generation campaign to get people to view a demo, subscribe to a newsletter, or register for a webinar.

#4 Keep posting on social media
Even if your brick and mortar store is closed, you need to keep up with your social sharing. Posting consistently builds and maintains brand awareness with your followers. Plus, if you stop posting on social media, your organic engagement will plummet when you do start sharing again.

However often you were posting before this all began, maintain that schedule. Even better — post a bit more.

You can do throwback posts to previous events or launches, build buzz for a future project, or share personal anecdotes from employees or team members. You could also share industry news or educational resources. A cocktail of useful and entertaining content will help keep your followers engaged until you’re ready to get back to your normal content.

5. Think about a PPC campaign

With uncertain financial times, many companies are cutting back their ad spend. That means there are less competition and reduced cost per click for you.

Facebook’s worldwide CPM, or cost per thousand impressions, hit an all-time low of $1.95 in early April of this year. That’s 36% lower than the average over the past two years. And a Facebook pay-per-click campaign (PPC) that cost $0.11 per click in January this year was down to $0.09 in March.

Now, this is an overall average — some industries haven’t seen the same changes. Do a little research on trends in your specific industry before you invest the time and money into a PPC campaign. But for many, fewer companies focusing on PPC means better pricing and less competition for your prospect’s attention.

6. Offer education

If you’ve ever thought about launching an online course, either for revenue or to improve your industry authority, now is the time to do it.

LinkedIn Learning professional development courses saw a 3x increase in time spent on courses in April vs. January. And Cornerstone Learning, which offers employee training to a variety of companies, saw a 75% increase in course registrations in March.

People are taking this extra time to learn new skills, so what can you teach? An online course can live on your own website, or there are sites like Teachable and Thinkific where you build your course.

7. Mind your message

Consumers don’t mind that companies are advertising and marketing right now. One survey showed that only 8% think companies should stop advertising. But marketing messages during a global crisis need to be carefully considered to avoid insensitive or downright offensive content.

Avoid messaging about travel and exploration. And stay away from images that include people touching or gathering in groups. Even if it’s just meant as a metaphor, people are particularly sensitive right now and it’s important to take their concerns seriously.

Instead, focus on how you can relate to people and provide help during this difficult time. Provide encouragement and support for your audience. Instead of aiming for the sale, try to connect with your prospect. They’ll think of you when they’re ready to buy.

Focus on that pipeline

It’s tempting to want to cut every ounce of fat from your budget during these lean times. But businesses who continue to invest in their audience and finding leads will be the ones that bounce back much more quickly as the situation improves.

Don’t slash the marketing budget just yet!

Brazilian Bikini Waxing Salon in Eugene, Oregon

Are you looking for a Brazilian Bikini Waxing Salon in Eugene, Oregon?

The Brazilian waxing removes almost all of the pubic hair on women leaving only a thin strip of hair in the center. The process is slightly uncomfortable for some, but most feel the results are worth it.

Brazilian Bikini Wax – Is it right for you?

If you like to wear a tiny bathing suit or string bikini you should consider a Brazilian Bikini Wax. To avoid embarrassing private hair from showing the confines of such skimpy beachwear, women visit their local waxing salon to get a Brazillian Bikini wax.

Even when it is winter, many women opt for this extreme form of hair removal. The beauty of Brazilian waxing is that it lasts relatively longer than shaving.

How long does the hair grow back?

With the Brazilian wax, the hair does grow back after 1 to 3 weeks depending on the individuals. As it grows back, the skin can be itchy. It must be allowed to become long enough for the wax to grasp the hair before you do the procedure again.

How Can You Keep The Skin Fresh and Smooth?

To make sure the Brazilian bikini waxing looks good and doesn’t cause irritation the skin can be prepared beforehand. Moisturizing and toning the surface following the waxing will close the pores and reduces redness and irritation due to the bikini wax.

A Brazillian bikini wax can make wearing little lingerie and swimwear a carefree experience. Many women find it makes them feel clean and well groomed and continue to keep up with their bikini wax year after year.

Brazilian Bikini Waxing Salon – Recommendation

If you are ready to get your Brazilian Wax in Eugene, Oregon visits Buena Cera Esthetics By Adriana. Call her today at 971-678-1623

Buena Cera Esthetics By Adriana
358 W 8th Ave
Eugene, Oregon 97401
Call: 971-678-1623
https://buenacera.net

Disclaimer: The article is not written by Buena Cera Esthetics by Adriana. Please call her studio for more information. The information on this post is based on my personal knowledge about Brazilian Bikini Waxing Salon.

Build and Optimize Your Brand

Strong brands have more power to retain customers and acquire new ones, and have more amplification power—leading to the brand bandwagon effect.

Why do you need to Build your Brand?

“Build it and they will come.” This could be your branding mantra. Customers are looking for brands they can identify with. Customers stick with brands that share their beliefs and aspirations.

Give your brand a personality. Make sure that it has the right mixture of characteristics that appeal to your target customers. Jennifer Aaker, professor at the Stanford Graduate School of Business, summarized brand personality into five dimensions: sincerity, excitement, competence, sophistication, and ruggedness. This is known as the “Dimensions of Brand Personality”.

The value of a business is directly proportional to the value of the brand. If you want to grow your business, you need to build your brand. Building a brand is not just about having a nice catchy name, or using a clever sign, symbol or design to identify your products or services and to differentiate them from others. Building a brand means having a set of positive values or associations that resonate with your target customers. It is also about communicating these attributes to them.

Build your brand’s presence, relevance, performance, and advantage, until you have built a bond with your customers. Why build your brand? Because research shows that 60% of your potential customers prefer to buy new products from familiar brands rather than switch to a new one.

Millard Brown’s brand pyramid shows how brand strength affects customers’ expenditure for that brand. The brand’s strength is inversely proportional to the “share of wallet,” or share of category expenditure. Brands at the initial phase of development (also known as “presence,”) eat up only 12% of spending for that category. On the other hand, those at the peak of the pyramid, or brands that have bonded with consumers, account for 40% of wallet share.

Why do you need to Optimize your Brand

Why should you optimize your brand? Because strong brands become more valuable over time, a study of 6 years of stock market data has discovered. Strong brands have more power to retain customers and acquire new ones, and have more amplification power—leading to the brand bandwagon effect. So “Build your brand and customers will come. OPTIMIZE it and MORE will come!”

Invest in your Brand Today

No wonder marketers (yes, including your toughest competitors) are now focusing AND spending on brand building and optimization. Research shows that 63% of marketers plan to increase brand advertising budgets. 1 in 5 of these businesses plans an increase of at least 20%!

Here’s what that means: your leading competitors are spending a great deal on their branding while you’re ignoring it! Don’t do this to your business!

Build and Optimize your Brand Today. We Can Help You. How?

Web Design

We will build your website and design or redesign your logo if needed. Our mobile-friendly, responsive web design service will ensure that your growing number of mobile customers can reach you.

  • 67% of consumers are more likely to buy if the site is mobile friendly
  • 62% of companies reported an increase in sales after designing a site for mobile users.

Social Media Optimization

We will perform Social media optimization to give your brand increased reach and engagement with prospects and customers. The more engaged your friends, fans, followers, and connections are, the higher the amplification factor to extend your reach and engagement further.

  • 46% of online users count on social media when making a purchase decision

Create a buzz around your brand in your locality and niche with our local marketing services, which include publishing your promos. Promos get you the attention from leads and loyalty from existing customers!

  • 78% of local searches using mobile devices ended in a purchase
  • 59% for PC and laptop searches using PCs and laptops ended in a purchase
  • 77% for tablet searchers using tablets ended in a purchase

Pay per Click Advertising and Remarketing

Target customers searching for products and services you offer on the major search engines, and drive them to your website instantly with our pay per click advertising service. Your brand’s visibility will increase while you only pay for clicks.??

Online advertising, with record-breaking revenues of $42.8 billion in 2013, is now bigger than broadcast TV advertising, with $40.1 billion revenues.

More people are searching online nowadays. Bring it up a notch with PPC Remarketing. Ads will be displayed across the Google network of websites to your visitors who have not yet converted but have visited your website. Your banner ads will be all over the web, constantly reminding your visitors about your brand; enforcing brand awareness, recognition and recall, and again, while you only pay for clicks.

  • Google’s Display Network reaches 90% of global Internet users Online

Reputation Management

We will manage your Online Reputation, address negative reviews, and make positive ones work for you. We will publish your positive reviews at the right places and bring down negative reviews on search results.

  • 79% of consumers trust online reviews as much as personal recommendations

Brand Booster

We combine the power of video and written content in our Brand Booster service. This is great for promoting and strengthening your brand online.

  • 90% of global online consumers want brands to share content online
  • 96% of consumers surveyed found videos helpful for making online purchase decisions
  • 80% of business decision makers prefer to get company information in a series of articles
  • 78% of consumers believe that companies that provide content are interested in building good relationships

These are just some of the services that build and optimize your brand. You can learn more about the rest of our other services by contacting us for free consultation.

Take Action Now!

So… are loyal and paying customers coming your way? Build your brand and customers will come. Optimize it and more will come. Contact Optimize Media Marketing now to see how we can help build and optimize your brand today.

 

Three Key Ingredients in Personal Branding

Personal Branding can be the most influential tool for success in your self-marketing toolkit. You can identify, package and sell who you are to build a personal brand that results in business growth, influence, and income.

Here are three key things you need to develop a strong personal brand:

  1. Get clear on your personal strengths, talents, values, and core area of expertise. Understand how you connect best with people. Consider what your target audience needs and wants, and then identify the value and the experience that you can deliver to meet those needs and wants. Communicate in ways that reach into the hearts and minds of your target audience and connect with their core values and deepest desires.
  2. The personal branding process is about having self-awareness of your strengths and talents, and then letting everyone know about your gifts, talents, and experience. It’s about giving a clear impression of who you are, what you value, what you’re committed to, and how you can be counted upon to act. Your branding statement must provide a clear, concise view of your unique set of strengths and tell why you can do it better than anyone else. You need to be able to state clearly and unequivocally why you are different than everyone else, and what services you offer that make you unique and set you ahead of your competition.
  3. Consistency is one of the keys to building a strong personal brand. Be aware of being consistent in every interaction you have, both in what you say and how you respond. Establishing a Professional Brand is absolutely critical to long term, sustainable business growth. In an overcrowded marketplace, if you’re not standing out, then you’re invisible. Branding your products and services will give you an edge over your competition and enhance your value to your target market.

Do you have any suggestion about personal branding? Please share it by commenting below.