What is SEO

What is SEO? Let’s go into it.

SEO is an acronym for search engine optimization, which is how websites’ content relevance, technical configuration, and link popularity are optimized. The goal is to make a site more relevant, popular, and findable when users perform searches.

Google and the other major search engines recommend efforts that benefit a page’s ranking and the user experience by offering content that answers users’ questions. This includes using keywords in meta descriptions, titles, and headlines, descriptive URLs, and employing other best practices. In this beginners’ guide, you’ll learn the fundamentals of SEO.

How the Search Engines Work

When search terms are entered, the search engine’s algorithm decides which of the thousands of search results are most relevant. Then, it lists those sites, considering their popularity, relevance, and other ranking factors, before showing them on a SERP or search engine results page.

Crawling the Web

Google and the other search engines are always looking for page updates. Using programs called crawlers, which follow web links, they report that information to their servers. That’s why it’s important to make your pages accessible to the crawlers and to include internal links that make it easy to navigate the site. Technical SEO will help you configure a site for optimal crawlability.

Site Indexing

When web crawlers obtain information about a site, internal servers analyze every page’s content to discover what they’re about. If Google believes that a page’s information is useful enough to be included in search results, it will index that info, keeping it ready for when users search for relevant topics.

SEO Ranking

When a user searches, Google decides which pages they see first. The following factors are considered:

  • The words the user included in their query
  • User location
  • The page’s expertise, authority, trustworthiness, and relevance
  • The web page’s link popularity
  • The page’s mobile-friendliness and speed

An ongoing SEO challenge is to ensure that a site’s pages outperform others that focus on similar topics, so it can rank higher in the SERPs, no matter how algorithms change.

How to Rank Higher

Since the advent of the internet, search engines have utilized algorithms to decide which sites appear first on results pages. The things the algorithms focus on, however, have changed significantly. Since the dim, dead days of keyword stuffing, the search engines have learned what makes sites informative and relevant. They apply this new knowledge periodically as updates are released.

Site quality is judged according to:

  • Relevance to the user’s search terms
  • The site’s expertise and reliability
  • Site usability

Some factors are on the page, which means they affect how a website is experienced. Others are off the page, such as other sites and their links to yours. Off-page components make sites more reputable and popular, which increases their ranking.

In Closing

Now that you’re a little more familiar with search engine optimization, you can improve a site’s visibility and ranking. It’s simple to get started! By offering valuable content and optimizing your site’s technical aspects, you’ll achieve the results you want.

Request a website audit today if you want to learn more about “What is SEO” in greater detail.

6 Ways You Can Win With Direct Mail

6 Ways You Can Win With Direct Mail

You Can Win With Direct Mail

Direct Mail is not dead!

There are so many ways to leverage direct mail to get real results  for your business. There’s no question you might need to allocate a budget for this sort of advertising and marketing. However, direct mail works.

However, there are ways that you can improve the results and ensure you win with your direct mail campaigns.

Here are 6 ways you can win:

  1. Variable Data Printing

    Did you know that there are printers who will segment mailers into small batches to print personalized information on mailers?

    It’s called variable data printing. You can choose to print mailers based on user’s geographical information. For example, if you were targeting a nationwide audience, you might use a different mailer for each state featuring an iconic image or landmark like the Empire State Building for New York, The Liberty Bell for Philadelphia or the Everglades for Florida.

  2. Personalized URLs

    One of the coolest ways to bring your direct mail campaigns into the digital age is to give personalized URL (PURL) or a Custom Domain. Assigning this domain to a special page so that when a prospective customer enters it into their browser, they’ll land on your campaign page (Which is ideal for tracking)

  3. QR Codes

    Another thing that you can do is combine mobile marketing with Direct Mail by including a Quick Response (QR) Code on your mailer. A QR code is similar to a barcode but it can store up to 100 times as much information.

    Mail recipients can scan the QR code with they smartphones and from there, the sky’s the limit. You can use your QR code to direct people to a specific URL or landing page, provide them with personalized coupons, or give them access to exclusive content!

  4. Pop-Up Mailers

    One classic example of a Pop-Up Mailer technique came from retailer IKEA. They sent out a mailer that popped up and turned into an IKEA table when it was removed from the envelope.

    The mailer was fun and creative and made a big impression with their customers.

    There are thousands of ways you could adapt this idea for your business. The key is to choose a pop-up that represents you, your product or your service.

  5. 3D Mailers

    A variation of the pop-up mailer is creating a 3D mailer.

    Instead, of simply sending a boring postcard or envelope, consider sending them a larger item, such as a poster, in a tube, or brochure with a USB drive cut out. Another idea is to enclose a sample of your product.

    This technique isn’t new – but still works!

    It’s especially effective if you’re launching a new product. Again, don’t be afraid to get creative with these ideas!

    By the way…a 3D mailer is more likely to be opened than a letter.




(Option 1) (This is for those of you who are doing Local Post Card Mailers)

I know I mentioned 6 Ways You Can Win With Direct Mail but only mentioned 5 this far.

Recognizing direct mail may be budget prohibitive, we would like to introduce our Jumbo Mailer Co-Op!

Recently we launched a something that we believe will help local businesses right here in [YOUR AREA].

Its called, [NAME OF YOUR MAILER]!

We realize that so many businesses have been adversely impacted by the shut-downs, quarantine and pandemic and we wanted to do our part to help our local business community.

If you’re not familiar with Jumbo Mailers, local marketing companies sometimes offer a co-op mailing opportunities. These co-op’s typically have a bunch of local companies who pull their advertising resources together to mail our their advertisements of coupons on one single ‘jumbo’ post card.

This brings the cost down and makes direct mail accessible for most local business participants.

Right now, you can reach [NUMBER OF PEOPLE IN YOUR TOWN] at a democratized price. Together with [NUMBER OF OTHER BUSINESSES IN YOUR TOWN], you can put your business in front of local customers in a big way!

If you need to reach more customers in [YOUR TOWN], we invite you to contact us. We would be glad to help!



Option 2 (Number 6)

  1. Co-Op Jumbo Mailers

Lastly are Co-Op Jumbo Mailers!

If you’re not familiar with Jumbo Mailers, local marketing companies sometimes offer a co-op mailing opportunities. These co-op’s typically have a bunch of local companies who pull their advertising resources together to mail our their advertisements of coupons on one single ‘jumbo’ post card.

This brings the cost down and makes direct mail accessible for most local business participants.


I hope you found some value here with these 6 Ways You Can Win With Direct Mail.

4 Tips Creating Local Content For Your Business

4 Tips Creating Local Content For Your Business

Creating Local Content For Your Business

There is no such thing as a wrong time to be generating localized content. However, you can fail when creating localized material for your site if it’s not the correct type of content. For example, you shouldn’t just add keywords and relevant phrases in your local community – this could have poor results instead! Instead, give casual visitors an insight into what makes where they live so great by using language which reflects their location.

 Here are four suggestions to get you started

Blog about Local Events

Every community has its own set of events and happenings that make for a great time!

 As the owner, you should incorporate these with your business to be more interactive in the local area!

If you plan to sponsor a booth at the local event or local street fair, it will be easy. But if you’re looking for another opportunity that allows your company to talk about why they love their community and encourage people who live there, then consider sponsoring an event/holiday celebration!

Talk about Local News

Does a high school student win a contest? How’s a new business coming to town? Does your local minor league team make the playoffs? Any one of these stories would work well as content for social media, press releases, or blogs – but it’s best when we tie them in with our own brand/story somehow!

These types of posts are especially effective if you find an organic way to relate them to your business.

Develop Case Studies That Are Relevant To Local Prospects

If you serve more than one town, it’s essential to show that you care about all the areas in your service area. You can do this by hosting community events or supporting local organizations and businesses across multiple neighborhoods.

To demonstrate your knowledge of the area, create case studies discussing any unique challenges, weather changes, or pests.

For example, a landscaper in [YOUR AREA] might discuss how to get rid of pesky pests or the risks of weather changes.

Find out what your audience is interested in, and then write about it.

By developing case studies, you can demonstrate your knowledge of the area and any unique circumstances specific to where you are.

For example, you might write about a major holiday or the first big storm of the year.

One way to generate topics for local content is by staying plugged into your community online.

There are many ways to find out about local businesses, organizations, and events. You can follow your city’s Chamber of Commerce on Facebook or subscribe to a paper that covers the news in your area. If you’re looking for flyers with upcoming community events, consider stopping by your public library as well as other bulletin boards around town where people post information like this!

The key to grow your business is to share relevant local content. Of course, you can also post general information but still make sure it’s exciting and engaging!

The Best Social Media Platforms for Small Business in 2020 (and Beyond)

The Best Social Media Platforms for Small Business in 2020 (and Beyond)

Social media is an intrinsic part of any business’ marketing strategy. You don’t need to be a Fortune 500 company and spend thousands on reaping its multiple benefits for business.

No matter how big or small your business is, the social media posting can significantly boost your brand’s awareness, engagement, and sales

But that’s possible if you’re using the right platform

Which are the best social media platforms for small businesses? How can such companies make the most of their use? Here is a comprehensive list answering precisely those two questions:

  • Instagram — the best for visually showcasing your products

Every day, over one billion people log into their Instagram accounts, most of which are Millennials. They use hashtags to search for things they like, particularly products. If you’re a commerce business without an account, you’re missing out on Instagram’s massive market and organic reach. 

While Instagram’s core feature is sharing photos, more features and benefits are available by using the platform. The Stories feature a great way to showcase your products.  Also, it gives a short glimpse of your business behind the scenes. Your Highlights feature also acts as a display case or show glass for your best products. Additionally, as a small business, you should not underestimate what engaging through comments can do for you as far as building brand-trust goes. You can also reach out to influencers (most of which hang out on Instagram) to review your products, or  occasional host competitions, even start your hashtag and make your products go extra viral — without spending a penny, by the way.

  • YouTube — the best for being found and ranked on Google

As far as search engines go, YouTube is not far behind its parent company, Google. YouTube videos based on  the right long-tale keywords are more likely to pop up on the first page of Google Search than on some articles. 

And if that wasn’t enough, did you know that as much as 73% of adults use YouTube regularly? Most users are below the age of 50 and are interested in a blend of both educative and entertaining contents. So your videos can be about anything, really, as long as they are relevant to your business in somehow.

So, if you like being in front of the camera and are familiar with keyword research, this platform is perfect for you. 

Are you unsure about what content to create? Start with videos about your most popular queries. What do your customers want to know? Host a live Q&A to instantly answer your subscribers’ questions (which can also be an excellent tactic to follow if you want to create a community around your brand).  Maybe you can even provide a tutorial of a handmade product you offer, take a tour of your workplace, offer expert tips, and so much more.

  • Facebook — the best for startups and audiences over 30

Why wouldn’t the most popular social media platform be one of the best for small businesses? Facebook currently boasts over 2.5 billion users monthly, so it’s a great platform for startups looking to break into online realms. While younger generations tend to prefer social media channels like Instagram and TikTok, Facebook remains the most sought-after platform for users over 30.

Facebook Business Pages can function as a business platform until you have your website up and running, equipped with messaging, analytics, and customer service features. Such pages are also useful tools for creating brand awareness.

But what makes Facebook ideal for small businesses and startups is the fuss-free ability to engage with potential customers through comments and direct messages. Take the time to engage with your audience when a post encourages it. It not only increases the visibility of that post.  Besides, it strengthens your brand loyalty.

You can also use Facebook features like stories, live streams, and polls to keep your audience excited and interested in your products.

  • Twitter — the best for B2B marketing and trending content

Twitter may have had its ups and downs throughout the years. However, it ranks comfortably in the top five for B2B marketing. With 145 million daily users looking for a mix of informative and entertaining content, it’s an excellent platform for those who know how to use it. From world leaders and celebrities to popular brands and businesses, Twitter is utilized for its conversational and update-driven aspect.

If you can tie your business into what’s trending in a fun and humorous way, use Twitter. It’s also fantastic for offering customer service. Part of what makes this platform stand out is that it facilitates content variation. Pictures and short videos tend to stand out more, but do not underestimate the power of text. Explore different media types, follow threads, and stay consistent while maximizing this platform.

  • Pinterest — the best for high-ranking images

Pinterest is a visual search engine. Well-optimized images on Pinterest tend to dominate the first search results page even if the image is nothing spectacular (so imagine what the spectacular ones can do!).

One of its most exciting features is Pinterest’s reverse engine search.  What does it entail? It allows users to searches using images. Some of these users make purchases linked to pictures they have liked and pinned.  This feature is fantastic if your small business has – or can come up with – excellent visual elements. Vibrant images will draw users to your products or services and generate a ton of traffic for you. But don’t dive into Pinterest marketing without knowing anything about keyword research and SEO.

About 70% of Pinterest’s users are female, so you’ll do better if your brand centers on women and more feminine products. Lifestyle, fashion, arts, and crafts are the niches that perform best on this platform. 

  • LinkedIn — the best for networking and showcasing expertise

LinkedIn is an expanding platform that targets individual professionals and companies alike. It has a higher transactional atmosphere, as its users tend to have a higher net worth than other social media platforms.

Opt to use LinkedIn if you are a professional looking to network or have opinionated or expert content to contribute (like thought-pieces, tutorials, or expert tips). Its in-built publishing platform is also an excellent opportunity to draw in traffic to your website.

You can also use LinkedIn ads to your advantage, as the ads are more tailored to specific professions and levels based on education, experience, or title.

LinkedIn is generally an excellent platform for professionally exhibiting your brand. It also makes an ideal platform for connecting with other companies (B2B).

Social media can either make or break your business. If you’re not social media savvy, you can still reap social media’s multiple benefits for your business by hiring an expert social media manager.

If your find the information worth it,  call me now  or visit my website.

Facebook Marketing for the Small Busines

Facebook is currently the leading social media platform, with about 2.7 billion monthly users as of the end of the second quarter of 2020. That’s about 80% of the total social media users. 

Facebook Marketing for small business

Huge, right? But what does it imply for your business?

There are millions of potential customers you can connect with on Facebook. Not only does the platform provide a vast organic reach for your business, but it also cuts across wide demographics. People use Facebook to discover and engage with your business, which is the first stepping stone to converting them into customers.

Facebook provides a platform for your target audience to connect with your business, receive your business ads, promoted content, and more. But you can only tap into these potentials by creating a smart Facebook marketing strategy.

Not sure how to go about that? Here are the detailed, practical steps you can apply for your small business: 

  • Create a Facebook Business Page 

It may go without saying, but the first step is to create a business page. You must be logged into a personal account to do this. Choose the right page type for your business account, i.e., Brand/Business or Community Page. 

You can create your business page at https://www.facebook.com/pages/create. Make sure to enter all your business details ,such as the name, address, opening hours, and contact details.

For a fully functional Facebook business page, make sure to also take care of the following:

  • Create your Facebook Username/Vanity. Use a name that properly represents your business, and that is search-friendly.
  • Upload a profile picture that represents your business well. 
  • Add a good cover photo.
  • Complete your About section.

And there you have it! You now have a Facebook Business Page.

  • Identify Your Main Facebook Marketing Goal 

What do you want to achieve with your Facebook marketing? Brand awareness? Lead generation? Prompt customer service? Or sales? Be specific on your main goal, as this will define your content and engagement strategies. 

Make sure your goal is SMART – Specific, Measurable, Attainable, Relevant, and Timely. For your Facebook marketing to be effective, you need clear goals tied to some of your business objectives. 

Your goals may change from time to time to accommodate new ideas. For example, your marketing goals might change from brand awareness to sales or lead generation. It’s okay to do that; ensure that your content and engagement on Facebook is mostly geared towards that. 

  • Increase Your Organic Reach 

Your organic reach plays a big part in the number of people that see and engage with your posts and ads. Organic reach is currently at an all-time low, and it continues to decline. That means you’ve got to put in more effort to generate organic reach for your business page. 

Optimize your content to generate attention and shares. Facebook news feed algorithms reward engaging content. So, the more people like, share, and comment on your post, the more visible that post becomes. 

Remember to also engage your audience as much as you can on your post. When a person leaves a comment on your post, take your time to respond, and spark a conversation if necessary. Like and comment when people share your posts — don’t be invisible.

  • Create a Custom Target Audience 

Your custom target audience is created from the data of your existing customers. Creating such sub-groups is known as the process of audience segmentation. It is useful when posting content or targeting users through ads.

As a small business, you might be tempted to reach all the Facebook users because you want to increase your organic reach. But that will somewhat reduce your organic reach — even make your business content look a little spammy. Create a custom audience and target them to increase your organic reach with content designed specifically for them. If the content is well thought-through, then these users will promptly engage with it.

  • Create Relevant and Useful Content

The content you post on your business page should be engaging and geared towards your marketing. Avoid using formal business style and tone. This will put people off and prevent them from engaging with your posts. 

Furthermore, don’t make your posts come off as too promotional. Facebook is all about building relationships and forming connections that matter. Posting promotional content alone will not do that. Instead, follow the 80/20 rule; Let 80% of your posts educate, entertain, and inform. Only 20% should be promotional.

Your audience will attract to your brand if you give enough value to your posts. They will also be open to learning more about your product and service in the future. 

When unsure, why not use the social media rule of thirds as your compass: 

“One-third of your content should share stories and ideas. One-third should be interactive with your customers. The remaining one-third can be used for business promotion.”

  • Aim for Content Variety 

Apart from the usual text post or status post, there are other Facebook posts you can utilize to engage with your customers ,such as:

  • Photo Posts: As the name suggests, photo posts contain photos and captions. They tend to receive higher engagement than text or status posts and are excellent components of any engagement strategy.
  • Video Posts: Video posts play automatically in the newsfeed and usually get higher engagement than photo posts. Short, compelling videos can capture your audiences, while longer videos are a great way to share your business story. 
  • Live Video Posts: These are live video broadcasts on Facebook. They are great ways to engage with your audience and give a behind-the-scene of what is happening in your business. 
  • Linked Content Posts: A linked content post is links to content outside of Facebook. This is the easiest form of content to create as all you need to do is copy and paste a URL into your page’s text box. Facebook automatically generates a photo and description for the post. 
  • Poll Posts: A poll gives your audience a chance to vote between two options. This is a great way to engage your followers and audience (everyone loves to share an opinion on social media).
  • Facebook Stories:  This new and trending Facebook feature is a very different type of “post.” Positioned on top of the news feed, it’s the first thing your followers will see. However, it will disappear after 24 hours! This may be a photo or short video that, for whatever reason, is not something you want hanging around your feed indefinitely. About half a billion people view Facebook stories each day.

Would you like to hand over your social media management to a trusted social media expert who can help you handle your Facebook marketing and get excellent results while you sit back and relax?

Are you interested in Facebook Marketing? Contact me now!

Top Local Marketing Method to Consider Today

Local Marketing Method

12 Versatile Marketing Approaches To Consider When You Need To Do Something Different

The world has changed over the last several months, and businesses of all kinds try to figure out marketing strategies that will work going forward. It may be time to try something new and different from your routine to create energy and get sales moving.

Depending on your industry, there are many options for you to choose from. The choices may not have considered in the past but are worth a look now.

Read on to learn about 12 versatile marketing approaches and choose which of them will work best for your business.

#1 Cause Marketing

What values or beliefs are the heart behind your business? When you know what your business cares most about, you can use cause marketing to get your customers to kill two birds with one stone by purchasing your product or service. For example, for every item purchased, your business will plant a tree. Not an environmentalist? That’s okay. For every service you sell, donate to a local shelter or soup kitchen. No matter what cause you choose to support, this type of marketing goes far beyond brand awareness and reveals the heart of who you are as a company.

#2 Close Range Marketing (CRM)

CRM allows you to send messages about your products or services to customers within a close range of your business. When they’re passing by, why not avail of this quick and easy method to get them in the door?

#3 Relationship Marketing

Relationship Marketing

Want to ditch all the cheesy sales tactics? Your customer base will likely thank you for it. Instead, opt for relationship marketing. Focus your attention on making connections with your customers — whether that’s through face-to-face relationship-building, through social media, or email. Instead of focusing on how to get the sale, focus on the person behind it. You’ll be surprised how easily this method translates into customer loyalty (and even more sales) down the road.

#4 Transactional Marketing

On the other hand, maybe you’re finding that relationship marketing isn’t enough cutting it. Transactional marketing could be the better option, as it focuses on maximizing individual sales transactions through coupons, discounts, and sales.

#5 Word-Of-Mouth Marketing

Worth of Mouth Marketing

Everyone knows that word of mouth is a powerful marketing tool. But how can you maximize it for the benefit of your company? Put, when you wow your customers at every turn, you won’t have to ask them to share your company with their friends and families. This means curating a stellar customer experience from start to finish. When you’ve got that down, word-of-mouth marketing is a natural result.

#6 Call to Action (CTA) Marketing

With so much dependence on technology these days, you can’t afford to neglect the web when it comes to your marketing strategy. CTA marketing is a method of getting your online visitors to engage with your brand through your ad or landing page design. Whether it’s to “click here for more information” or to “submit an email addressr to access a promo code,” your CTAs lead your web traffic to where you want them to go.

#7 Email Marketing

When it comes to technology, email marketing is a quick, easy, and inexpensive way to reach many customers with just a few keystrokes. Through this avenue, you can offer discounts, convey new product or service info, announce upcoming events or product launches, or solicit sales.

#8 Event Marketing

Join or create your event to generate some buzz and invite potential customers to engage with your brand. Invite other businesses that complement what you’re trying to achieve, set out brochures and business cards, engage your customers face-to-face, and hype it up on social media. Creating an event marketing is a reliable method to increase brand awareness and turn on-the-fencers into customers.

#9 Inbound Marketing

Inbound marketing

If your business takes incoming calls for any reason, use this opportunity to sell your products or services. Of course, you’ll need to have a plan for meeting your customers’ needs so that you’re not trying to sell to the wrong audience. However, a little bit of script planning for diverse target audiences can make your inbound call marketing successful.

#10 Freebie Marketing

Everyone loves FREE. With freebie marketing, you simply promote free product or service giveaways to create a buzz around your business. Once your customers have experienced your product or service and come back for more, you can then sell additional products or services to meet their needs and boost your sales.

#11 Content Marketing

Content marketing method

Over the past couple of years, content marketing has become somewhat of a must-have for those wishing to boost online brand awareness. This method involved writing and publishing content (such as podcast articles, blog articles, expert interviews, or how-tos) to educate potential customers about your products and services. Of course, they don’t lead directly to a sale in most cases, but they do meet a real need for your audience.

#12 Social Media Marketing


People want to be social on social media. And it says a lot about your business and how much you care for your customers when you reply to your followers’ comments, concerns, or questions. Create that online relationship to boost customer loyalty.
And That’s Not All…

Of course, there are countless methods for marketing your business, and as technology changes, we can expect even more. However, the right combination of the methods covered above can take your marketing strategy to the next level. It may be time to shake things up and try something new!