Digital Marketing Strategy

How to Create a Digital Marketing Budget as a Small Business

Every aspect of running a small business can be incredibly challenging, including creating a budget. Most small businesses are on a very tight budget, so you want to ensure that you distribute it in a way that doesn’t neglect any of your business needs. Depending on your digital marketing experience, it can be even harder …

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Why the Facebook Ad Library can be your secret weapon

Running Facebook ads can be a daunting experience, particularly if you’re a small business that can’t afford to have a digital marketing agency on the payroll. You probably have to do everything yourself, from designing the creatives to writing copy, setting up campaigns, dialing in the targeting, and executing the campaigns. It can all get …

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6 Things to Know About Using Local Influencers in Your Digital Marketing

Don’t forget to consider using local influencers as you think about your digital marketing strategy. This can be a handy and cost-effective way to promote your company. Additionally, even small businesses likely have the budget to work with local influencers. You have to know which influencers to focus on.  Understanding Local Influencers  First, what are …

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3 Reasons Why You Should Use Instagram Reels and 11 Tips to Get Started

Staying up-to-date with the latest social media marketing strategies doesn’t have to be overwhelming or challenging. One of the most recent updates to Instagram is the addition of Instagram Reels. Learn more about this new feature, including why you should use it and how to get started.    What are Instagram Reels?   Before getting …

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8 Steps to Create a Social Media Digital Marketing Strategy for Your Small Business in Eugene, Oregon

These days, ensuring your business has a social media digital marketing presence is part of standard business practice. However, you need to be active on social media for your small business to have the best chance of success. If you are on the fence about what social media can offer your small business, consider some …

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6 Tips to Optimize Your Small Business’s Blog Posts

The right blog posts can help your company grow by attracting new customers and positioning you as a leader in the industry. Because of this, many businesses create blogs. But often, business owners do not know how to develop a blog to help their company be the best it can be. Here are a few …

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How to Determine Instagram Influencer Pricing in 2021

Influencer marketing has become a big industry. Estimated to be worth $1.7 billion in 2016, the industry has grown exponentially since then and is expected to reach almost $14 billion by 2022. So it goes without saying that influencer marketing is here to stay. As more platforms like TikTok emerge and mint new influencers, so …

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How to Plan Facebook Ad Campaigns For The Holiday Season

The holiday season is a lucrative opportunity for businesses as people increase spending on consumer goods. However, it’s also a very competitive time for businesses since there’s heightened marketing and advertising activity as everyone wants a piece of that pie. That’s why it’s essential now more than ever to have well-thought-out plans for your ad …

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Email Newsletter

How to Craft the PERFECT Email Newsletter

Do you finally want to start a newsletter for your local business? Email newsletters can help boost your sales dramatically, but most small business owners overlook its significance. Email open rates are still very high, making an email newsletter a solid investment – if you do it right. Keep these tips in mind to create …

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Create Content For Your Business That Is Worth Sharing

Creating content  for marketing is generally the name of the game for businesses large and small. Content is king and all that. But how does a small business create enough good content to reach its marketing goals? Read on the simple ways to create content ideas that you can use and reuse to grow your …

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