The Best Social Media Platforms for Small Business in 2020 (and Beyond)
Social media is an intrinsic part of any business’ marketing strategy. You don’t need to be a Fortune 500 company and spend thousands on reaping its multiple benefits for business.
No matter how big or small your business is, the social media posting can significantly boost your brand’s awareness, engagement, and sales.
But that’s possible if you’re using the right platform.
Which are the best social media platforms for small businesses? How can such companies make the most of their use? Here is a comprehensive list answering precisely those two questions:
- Instagram — the best for visually showcasing your products
Every day, over one billion people log into their Instagram accounts, most of which are Millennials. They use hashtags to search for things they like, particularly products. If you’re a commerce business without an account, you’re missing out on Instagram’s massive market and organic reach.
While Instagram’s core feature is sharing photos, more features and benefits are available by using the platform. The Stories feature a great way to showcase your products. Also, it gives a short glimpse of your business behind the scenes. Your Highlights feature also acts as a display case or show glass for your best products. Additionally, as a small business, you should not underestimate what engaging through comments can do for you as far as building brand-trust goes. You can also reach out to influencers (most of which hang out on Instagram) to review your products, or occasional host competitions, even start your hashtag and make your products go extra viral — without spending a penny, by the way.
- YouTube — the best for being found and ranked on Google
As far as search engines go, YouTube is not far behind its parent company, Google. YouTube videos based on the right long-tale keywords are more likely to pop up on the first page of Google Search than on some articles.
And if that wasn’t enough, did you know that as much as 73% of adults use YouTube regularly? Most users are below the age of 50 and are interested in a blend of both educative and entertaining contents. So your videos can be about anything, really, as long as they are relevant to your business in somehow.
So, if you like being in front of the camera and are familiar with keyword research, this platform is perfect for you.
Are you unsure about what content to create? Start with videos about your most popular queries. What do your customers want to know? Host a live Q&A to instantly answer your subscribers’ questions (which can also be an excellent tactic to follow if you want to create a community around your brand). Maybe you can even provide a tutorial of a handmade product you offer, take a tour of your workplace, offer expert tips, and so much more.
- Facebook — the best for startups and audiences over 30
Why wouldn’t the most popular social media platform be one of the best for small businesses? Facebook currently boasts over 2.5 billion users monthly, so it’s a great platform for startups looking to break into online realms. While younger generations tend to prefer social media channels like Instagram and TikTok, Facebook remains the most sought-after platform for users over 30.
Facebook Business Pages can function as a business platform until you have your website up and running, equipped with messaging, analytics, and customer service features. Such pages are also useful tools for creating brand awareness.
But what makes Facebook ideal for small businesses and startups is the fuss-free ability to engage with potential customers through comments and direct messages. Take the time to engage with your audience when a post encourages it. It not only increases the visibility of that post. Besides, it strengthens your brand loyalty.
You can also use Facebook features like stories, live streams, and polls to keep your audience excited and interested in your products.
- Twitter — the best for B2B marketing and trending content
Twitter may have had its ups and downs throughout the years. However, it ranks comfortably in the top five for B2B marketing. With 145 million daily users looking for a mix of informative and entertaining content, it’s an excellent platform for those who know how to use it. From world leaders and celebrities to popular brands and businesses, Twitter is utilized for its conversational and update-driven aspect.
If you can tie your business into what’s trending in a fun and humorous way, use Twitter. It’s also fantastic for offering customer service. Part of what makes this platform stand out is that it facilitates content variation. Pictures and short videos tend to stand out more, but do not underestimate the power of text. Explore different media types, follow threads, and stay consistent while maximizing this platform.
- Pinterest — the best for high-ranking images
Pinterest is a visual search engine. Well-optimized images on Pinterest tend to dominate the first search results page even if the image is nothing spectacular (so imagine what the spectacular ones can do!).
One of its most exciting features is Pinterest’s reverse engine search. What does it entail? It allows users to searches using images. Some of these users make purchases linked to pictures they have liked and pinned. This feature is fantastic if your small business has – or can come up with – excellent visual elements. Vibrant images will draw users to your products or services and generate a ton of traffic for you. But don’t dive into Pinterest marketing without knowing anything about keyword research and SEO.
About 70% of Pinterest’s users are female, so you’ll do better if your brand centers on women and more feminine products. Lifestyle, fashion, arts, and crafts are the niches that perform best on this platform.
- LinkedIn — the best for networking and showcasing expertise
LinkedIn is an expanding platform that targets individual professionals and companies alike. It has a higher transactional atmosphere, as its users tend to have a higher net worth than other social media platforms.
Opt to use LinkedIn if you are a professional looking to network or have opinionated or expert content to contribute (like thought-pieces, tutorials, or expert tips). Its in-built publishing platform is also an excellent opportunity to draw in traffic to your website.
You can also use LinkedIn ads to your advantage, as the ads are more tailored to specific professions and levels based on education, experience, or title.
LinkedIn is generally an excellent platform for professionally exhibiting your brand. It also makes an ideal platform for connecting with other companies (B2B).
Social media can either make or break your business. If you’re not social media savvy, you can still reap social media’s multiple benefits for your business by hiring an expert social media manager.
If your find the information worth it, call me now or visit my website.
Facebook is currently the leading social media platform, with about 2.7 billion monthly users as of the end of the second quarter of 2020. That’s about 80% of the total social media users.
Huge, right? But what does it imply for your business?
There are millions of potential customers you can connect with on Facebook. Not only does the platform provide a vast organic reach for your business, but it also cuts across wide demographics. People use Facebook to discover and engage with your business, which is the first stepping stone to converting them into customers.
Facebook provides a platform for your target audience to connect with your business, receive your business ads, promoted content, and more. But you can only tap into these potentials by creating a smart Facebook marketing strategy.
Not sure how to go about that? Here are the detailed, practical steps you can apply for your small business:
- Create a Facebook Business Page
It may go without saying, but the first step is to create a business page. You must be logged into a personal account to do this. Choose the right page type for your business account, i.e., Brand/Business or Community Page.
You can create your business page at https://www.facebook.com/pages/create. Make sure to enter all your business details ,such as the name, address, opening hours, and contact details.
For a fully functional Facebook business page, make sure to also take care of the following:
- Create your Facebook Username/Vanity. Use a name that properly represents your business, and that is search-friendly.
- Upload a profile picture that represents your business well.
- Add a good cover photo.
- Complete your About section.
And there you have it! You now have a Facebook Business Page.
- Identify Your Main Facebook Marketing Goal
What do you want to achieve with your Facebook marketing? Brand awareness? Lead generation? Prompt customer service? Or sales? Be specific on your main goal, as this will define your content and engagement strategies.
Make sure your goal is SMART – Specific, Measurable, Attainable, Relevant, and Timely. For your Facebook marketing to be effective, you need clear goals tied to some of your business objectives.
Your goals may change from time to time to accommodate new ideas. For example, your marketing goals might change from brand awareness to sales or lead generation. It’s okay to do that; ensure that your content and engagement on Facebook is mostly geared towards that.
- Increase Your Organic Reach
Your organic reach plays a big part in the number of people that see and engage with your posts and ads. Organic reach is currently at an all-time low, and it continues to decline. That means you’ve got to put in more effort to generate organic reach for your business page.
Optimize your content to generate attention and shares. Facebook news feed algorithms reward engaging content. So, the more people like, share, and comment on your post, the more visible that post becomes.
Remember to also engage your audience as much as you can on your post. When a person leaves a comment on your post, take your time to respond, and spark a conversation if necessary. Like and comment when people share your posts — don’t be invisible.
- Create a Custom Target Audience
Your custom target audience is created from the data of your existing customers. Creating such sub-groups is known as the process of audience segmentation. It is useful when posting content or targeting users through ads.
As a small business, you might be tempted to reach all the Facebook users because you want to increase your organic reach. But that will somewhat reduce your organic reach — even make your business content look a little spammy. Create a custom audience and target them to increase your organic reach with content designed specifically for them. If the content is well thought-through, then these users will promptly engage with it.
- Create Relevant and Useful Content
The content you post on your business page should be engaging and geared towards your marketing. Avoid using formal business style and tone. This will put people off and prevent them from engaging with your posts.
Furthermore, don’t make your posts come off as too promotional. Facebook is all about building relationships and forming connections that matter. Posting promotional content alone will not do that. Instead, follow the 80/20 rule; Let 80% of your posts educate, entertain, and inform. Only 20% should be promotional.
Your audience will attract to your brand if you give enough value to your posts. They will also be open to learning more about your product and service in the future.
When unsure, why not use the social media rule of thirds as your compass:
“One-third of your content should share stories and ideas. One-third should be interactive with your customers. The remaining one-third can be used for business promotion.”
Apart from the usual text post or status post, there are other Facebook posts you can utilize to engage with your customers ,such as:
- Photo Posts: As the name suggests, photo posts contain photos and captions. They tend to receive higher engagement than text or status posts and are excellent components of any engagement strategy.
- Video Posts: Video posts play automatically in the newsfeed and usually get higher engagement than photo posts. Short, compelling videos can capture your audiences, while longer videos are a great way to share your business story.
- Live Video Posts: These are live video broadcasts on Facebook. They are great ways to engage with your audience and give a behind-the-scene of what is happening in your business.
- Linked Content Posts: A linked content post is links to content outside of Facebook. This is the easiest form of content to create as all you need to do is copy and paste a URL into your page’s text box. Facebook automatically generates a photo and description for the post.
- Poll Posts: A poll gives your audience a chance to vote between two options. This is a great way to engage your followers and audience (everyone loves to share an opinion on social media).
- Facebook Stories: This new and trending Facebook feature is a very different type of “post.” Positioned on top of the news feed, it’s the first thing your followers will see. However, it will disappear after 24 hours! This may be a photo or short video that, for whatever reason, is not something you want hanging around your feed indefinitely. About half a billion people view Facebook stories each day.
Would you like to hand over your social media management to a trusted social media expert who can help you handle your Facebook marketing and get excellent results while you sit back and relax?
Are you interested in Facebook Marketing? Contact me now!
12 Versatile Marketing Approaches To Consider When You Need To Do Something Different
The world has changed over the last several months, and businesses of all kinds try to figure out marketing strategies that will work going forward. It may be time to try something new and different from your routine to create energy and get sales moving.
Depending on your industry, there are many options for you to choose from. The choices may not have considered in the past but are worth a look now.
Read on to learn about 12 versatile marketing approaches and choose which of them will work best for your business.
#1 Cause Marketing
What values or beliefs are the heart behind your business? When you know what your business cares most about, you can use cause marketing to get your customers to kill two birds with one stone by purchasing your product or service. For example, for every item purchased, your business will plant a tree. Not an environmentalist? That’s okay. For every service you sell, donate to a local shelter or soup kitchen. No matter what cause you choose to support, this type of marketing goes far beyond brand awareness and reveals the heart of who you are as a company.
#2 Close Range Marketing (CRM)
CRM allows you to send messages about your products or services to customers within a close range of your business. When they’re passing by, why not avail of this quick and easy method to get them in the door?
#3 Relationship Marketing
Want to ditch all the cheesy sales tactics? Your customer base will likely thank you for it. Instead, opt for relationship marketing. Focus your attention on making connections with your customers — whether that’s through face-to-face relationship-building, through social media, or email. Instead of focusing on how to get the sale, focus on the person behind it. You’ll be surprised how easily this method translates into customer loyalty (and even more sales) down the road.
#4 Transactional Marketing
On the other hand, maybe you’re finding that relationship marketing isn’t enough cutting it. Transactional marketing could be the better option, as it focuses on maximizing individual sales transactions through coupons, discounts, and sales.
#5 Word-Of-Mouth Marketing
Everyone knows that word of mouth is a powerful marketing tool. But how can you maximize it for the benefit of your company? Put, when you wow your customers at every turn, you won’t have to ask them to share your company with their friends and families. This means curating a stellar customer experience from start to finish. When you’ve got that down, word-of-mouth marketing is a natural result.
#6 Call to Action (CTA) Marketing
With so much dependence on technology these days, you can’t afford to neglect the web when it comes to your marketing strategy. CTA marketing is a method of getting your online visitors to engage with your brand through your ad or landing page design. Whether it’s to “click here for more information” or to “submit an email addressr to access a promo code,” your CTAs lead your web traffic to where you want them to go.
#7 Email Marketing
When it comes to technology, email marketing is a quick, easy, and inexpensive way to reach many customers with just a few keystrokes. Through this avenue, you can offer discounts, convey new product or service info, announce upcoming events or product launches, or solicit sales.
#8 Event Marketing
Join or create your event to generate some buzz and invite potential customers to engage with your brand. Invite other businesses that complement what you’re trying to achieve, set out brochures and business cards, engage your customers face-to-face, and hype it up on social media. Creating an event marketing is a reliable method to increase brand awareness and turn on-the-fencers into customers.
#9 Inbound Marketing
If your business takes incoming calls for any reason, use this opportunity to sell your products or services. Of course, you’ll need to have a plan for meeting your customers’ needs so that you’re not trying to sell to the wrong audience. However, a little bit of script planning for diverse target audiences can make your inbound call marketing successful.
#10 Freebie Marketing
Everyone loves FREE. With freebie marketing, you simply promote free product or service giveaways to create a buzz around your business. Once your customers have experienced your product or service and come back for more, you can then sell additional products or services to meet their needs and boost your sales.
#11 Content Marketing
Over the past couple of years, content marketing has become somewhat of a must-have for those wishing to boost online brand awareness. This method involved writing and publishing content (such as podcast articles, blog articles, expert interviews, or how-tos) to educate potential customers about your products and services. Of course, they don’t lead directly to a sale in most cases, but they do meet a real need for your audience.
#12 Social Media Marketing
People want to be social on social media. And it says a lot about your business and how much you care for your customers when you reply to your followers’ comments, concerns, or questions. Create that online relationship to boost customer loyalty.
And That’s Not All…
Of course, there are countless methods for marketing your business, and as technology changes, we can expect even more. However, the right combination of the methods covered above can take your marketing strategy to the next level. It may be time to shake things up and try something new!
Strong brands have more power to retain customers, acquire new ones, and have more amplification power—leading to the brand bandwagon effect.
Why do you need to Build your Brand?
“Build it, and they will come.” This could be your branding mantra. Customers are looking for brands they can identify with. Customers stick with brands that share their beliefs and aspirations.
Give your brand a personality. Make sure that it has the right mixture of characteristics that appeal to your target customers. Jennifer Aaker, professor at the Stanford Graduate School of Business, summarized brand personality into five dimensions: sincerity, excitement, competence, sophistication, and ruggedness. This is known as the “Dimensions of Brand Personality.”
The value of a business is directly proportional to the amount of the brand. If you want to grow your business, you need to build your brand. Building a brand is not just about having a nice catchy name or using a bright sign, symbol, or design to identify your products or services and to differentiate them from others. Building a brand means having a set of positive values or associations that resonate with your target customers. It is also about communicating these attributes to them.
Build your brand’s presence, relevance, performance, and advantage until you have built a bond with your customers. Why make your brand? Because research shows that 60% of your potential customers prefer to buy new products from familiar brands rather than switch to a new one.
Millard Brown’s brand pyramid shows how brand strength affects customers’ expenditure for that brand. The brand’s strength is inversely proportional to the “share of wallet,” or share of category expenditure. Brands at the initial phase of development (also known as “presence”) eat up only 12% of that category’s spending. In contrast, those at the peak of the pyramid or brands bonded with consumers account for 40% of wallet share.
Why do you need to Optimize your Brand
Why should you optimize your brand? Because strong brands become more valuable over time, a study of 6 years of stock market data has been discovered. Strong brands have more power to retain customers and acquire new ones and have more amplification power—leading to the brand bandwagon effect. The key is, “Build your brand, and customers will come. OPTIMIZE it, and MORE will come!”
Invest in your Brand Today
No wonder marketers (yes, including your most formidable competitors) are now focusing AND spending on brand building and optimization. Research shows that 63% of marketers plan to increase brand advertising budgets. 1 in 5 of these businesses plans an increase of at least 20%!
Here’s what that means: your leading competitors are spending a great deal on their branding while you’re ignoring it! Don’t do this to your business!
Build and Optimize your Brand Today. We Can Help You. How?
We will build your website and design or redesign your logo if needed. Our mobile-friendly and responsive web design service will ensure that your growing number of mobile customers can reach you.
- 67% of consumers are more likely to buy if the site is mobile-friendly
- 62% of companies reported an increase in sales after designing a site for mobile users.
Social Media Optimization
We will perform Social media optimization to give your brand increased reach and engagement with prospects and customers. The more engaged your friends, fans, followers, and connections are, the higher the amplification factor to extend your reach and engagement.
- 46% of online users count on social media when making a purchase decision
Create a buzz around your brand in your locality and niche with our local marketing services, including publishing your promos. Promos get you the attention of leads and loyalty from existing customers!
- 78% of local searches using mobile devices ended in a purchase
- 59% for PC and laptop searches using PCs and laptops ended in a purchase
- 77% for tablet searchers using tablets ended in a purchase
Pay per Click Advertising and Remarketing
Target customers searching for products and services you offer on the major search engines, and drive them to your website instantly with our pay per click advertising service. Your brand’s visibility will increase while you only pay for clicks.
With record-breaking revenues of $42.8 billion in 2013, online advertising is now bigger than broadcast TV advertising, with $40.1 billion revenues.
More people are searching online nowadays. Bring it up a notch with PPC Remarketing. Across the Google network, ads display in this search engine to allow visitors to know your website’s information. Your banner ads will be all over the web, constantly reminding your visitors about your brand; enforcing brand awareness, recognition, and recall, and again, while you only pay for clicks.
- Google’s Display Network reaches 90% of global Internet users Online
We will manage your Online Reputation, address negative reviews, and make positive ones work for you. We will publish your positive reviews at the right places and bring down negative reviews on search results.
- 79% of consumers trust online reviews as much as personal recommendations
We combine the power of video and written content in our Brand Booster service. This is great for promoting and strengthening your brand online.
- 90% of global online consumers want brands to share content online
- 96% of consumers surveyed found videos helpful for making online purchase decisions
- 80% of business decision-makers prefer to get company information in a series of articles
- 78% of consumers believe that companies that provide content are interested in building good relationships
These are just some of the services that build and optimize your brand. You can learn more about the rest of our other services by contacting us for a free consultation.
Take Action Now!
Are loyal and paying customers coming your way? Build your brand, and customers will come. Optimize it, and online market visibility will fall into place. Contact Optimize Media Marketing now to see how we can help build and optimize your brand today.
Facebook Marketing is now a necessity to any local business owners and if you’re not using it you must as well close your business. Sooner or later you will be crush by the business owners down the street who are implementing Facebook marketing as part of their daily customer engagement and traffic generation.
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As a local business owner, you know that you are constantly wondering how you can attract more customers or clients. If you own an offline or online business, the answer to your traffic problem is internet marketing. You need to remember that without marketing, you will never be able to get targeted traffic into your website. Today, any kind of business, whether online or offline are now using internet marketing in order to expand their reach for new customers.
Internet marketing is not quite as easy as it may sound. You have to consider the fact that you need to work hard in order for you to attract targeted traffic into your website. You need to make a lot of good articles to read that is related to the products or services that you are selling and you also need to join forums and the discussions in it. Also, you need to get your website to be attractive.
Whatever you are selling, internet marketing is a hard task to do, but when it works, it is well worth the effort and money.
However, thanks to social networking website, such as Facebook, you will see that internet marketing is a lot easier than ever before. First of all, in all social networking websites, Facebook is one of the most popular websites. Here, you will already have the numbers you need. This means that it already has traffic. With 1 billion global subscribers and hundreds of millions logging and out each day and also millions more registering each day, you can be sure that you will be able to get your fair share of targeted traffic in this website.
In Facebook, you will see that all kinds of people with different social backgrounds join. Also, the members themselves will try to separate themselves from distinct groups. The fact that Facebook will allow people to create and join groups you will be able to easily find your target customers.
Whether the group is separated by age, school, gender or interests, you will see that you will find all sorts of groups here in Facebook.
Another great thing about Facebook is that it will provide every member with the tools needed in order to communicate with their network. These tools can be considered to be great tools for you to use in order to advertise or market your products or services to other Facebook subscribers. From applications to news feeds and blogs, you will see that Facebook will be able to provide it all.
Now that you know about Facebook, the next question would be how to market in it. The first thing that you need to do is subscribe in Facebook. After subscribing, you may want to try adding your old friends. Invite them to join Facebook to start building your network.
Then, try joining groups with interests that is related to the products or services that you are selling.
Use the tools in Facebook to attract people to view your profile page. Add videos, pictures and applications.
Basically, this is how Facebook can help in marketing your products or services. It will readily provide you with traffic and the tools you need to market, but it is entirely up to you to do the marketing itself.
You have to figure out how to properly use the tools in order for you to effectively market your products or services. These are the things that you need to remember about Facebook.
Optimize Media Marketing offers done for you Facebook Marketing service at a very affordable cost. Give us a call for 30 munite free consultation.
A Right Media Mix Can Make the Difference
Branding your corporate identity in your products and services is actually a promise made to the customer, a promise that is based on your companyís reputation, the quality of your product, product experiences and so on. This article explores the vital factors one must keep in mind while developing the right media mix for promoting your products/services, particularly in the context of the exploding web world and the significant role played by interactive advertising agencies in this regard.
Branding is no longer simply about visual appeal (or the cherry in the apple pie example, as given in my earlier article). Unfortunately, many graphic design firms who position themselves as advertising agencies believe that branding your corporate identity is all about developing great looking visual solutions.
However, there is much more to branding than just looking good. Particularly in this web 2.0 eras, where a powerful web presence has become a vital ingredient of your branding strategy, developing the right media mix holds the key to building powerful brand equity.
In other words, a right media mix would mean:
- Creative design solutions (the design, color, and content of your ads, marketing collateral and website enhance your brand equity, attract customers, and generate sales)
- Web development (every product/service worth its name has a web presence these days, some have truly interactive, animated sites encouraging customer involvement),
- Viral marketing (vitally important in today’s age of social networking, tagging, podcasting, blogs, forums, wikis and what have you)
- Television commercial production, print media advertising (traditional media cannot be overlooked)
- Strategic films (have become necessary elements of roadshows, exibhitions and other promotional campaigns)
- Corporate video production (a very important tool for branding your corporate identity)
- Direct marketing (marketing collaterals need to be just as effective and resonant with the overall branding scheme as the communicate directly with the customer)
- Outdoor advertising (hoardings, roadshows, participations in business fairs, exhibitions, etc)
There are some interactive advertising agencies that have recognized the need of the hour – developing creative design solutions that employ user-centric investigation and involve critical and systematic thinking. User-centric means understanding of needs and priorities of end user; the clients’ customers, their channel partners, users, and brand communities.
So if you want to register your brand as one that is synonymous with customer loyalty, you must develop a complete package, keeping the customer as the prime objective and organizing product stories around the way they prefer to learn about, compare, select and confirm purchases, connecting brands and their experiences.