Internet Marketing

Facebook Marketing Myths You Need To Forget

Facebook sounds like the best place to start with your paid social media campaigns, and with good reason. It has almost 3 billion users across the globe, reaching 59% of the entire social networking population across the world. That massive user base makes Facebook an attractive destination for brands. More than 10 million active advertisers …

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6 Things to Know About Using Local Influencers in Your Digital Marketing

Don’t forget to consider using local influencers as you think about your digital marketing strategy. This can be a handy and cost-effective way to promote your company. Additionally, even small businesses likely have the budget to work with local influencers. You have to know which influencers to focus on.  Understanding Local Influencers  First, what are …

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Why Social Listening Is Incredibly Powerful For Lead Generation

Most online marketers swear by social listening, and if you don’t already have a strategy in place to leverage it, you’re seriously missing out. It will provide you with some of the most valuable data about your business and how it’s being perceived online, enabling you to make more informed decisions regarding your online marketing …

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Why Twitter Spaces Can Be An Exciting Opportunity For Your Brand

Over the past year, the audio chat format has become very popular. The pandemic probably had a lot to do with its meteoric rise. With people locked indoors, this became a new outlet for expression, discussion, and connection, feelings that became extremely important during those difficult times. The social audio chat app Clubhouse played a …

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5 Tips to Adapt Your Remarketing Strategy for the New Apple iOS Privacy Updates

We’ve known since late 2020 that Apple iOS had some privacy updates in store for us, and they are finally here. If you haven’t already made changes to adapt your remarketing strategy, you can still do some things. About the Privacy Updates Before looking at how to adapt to the changes, make sure you understand …

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