7 Tips for Pivoting your Marketing Strategy During COVID-19

You had a marketing plan all set to go for Q2. Maybe it was focused on summer fun, like travel and sports. Then March hit, and the whole thing had to be thrown out the window.

Where do you go from here?

This pandemic won’t go away overnight, letting us all pick up where we left off. So businesses need to pivot their marketing strategies to reflect the current state of affairs — not how we wish things were.

Here are seven ways that your business can tweak your marketing for Q2 — and beyond — as we all learn to navigate the new 2020.

1. Manage expectationsWe’ve all received at least a dozen emails from companies we’ve done business with, updating us on their COVID-19 response. While they may seem like more inbox clutter, they serve an important purpose.

As this situation continues, supply chain interruptions have gone from possibilities to inevitabilities. Some companies may have to alter their business model significantly in order to stay competitive in a changing market.

If your customers are facing shipment delays, longer than usual response times, or interrupted service, let them know in advance. Emails are good, but you should also be sharing the message on your website and your social media. Get it out there everywhere you can so your customers won’t be surprised and upset.

2. Increase content marketing

Although some states are slowly reopening restaurants and other businesses, others are still locked down. And as people have adjusted to the “at home” lifestyle, they’ve spent more time online than ever.

Some are looking to learn new skills and increase their industry knowledge. Others are just looking for connections or entertainment. But whatever the reason, people spent 20% more time in apps in Q1 2020, including Facebook, Twitter, and LinkedIn. And Facebook reports that traffic from their platform to other sites has risen over 50%.

This means it’s a great time to provide useful and entertaining content to your audience and promote it on social media for a boost in web traffic. You’ll increase brand recognition and improve your SEO. The time investment now may pay off when the economy stabilizes.
#3 Focus on building leads for future sales
This may not feel like an appropriate time for selling. But if you’re waiting for things to get “back to normal” before you work on filling your client pipeline, you’ll feel the sting in the future.

There won’t be a day, week, or even month where everything just reopens and we go back to business as usual. The return to normalcy is going to be a long, drawn-out process. And there may be resurgences of this illness that require us to return to our homes.

So you need to prepare now for future sales opportunities and build your leads. If you generate leads through email, consider using this time to make a new lead magnet to gather email addresses. Or try a Facebook lead generation campaign to get people to view a demo, subscribe to a newsletter, or register for a webinar.

#4 Keep posting on social media
Even if your brick and mortar store is closed, you need to keep up with your social sharing. Posting consistently builds and maintains brand awareness with your followers. Plus, if you stop posting on social media, your organic engagement will plummet when you do start sharing again.

However often you were posting before this all began, maintain that schedule. Even better — post a bit more.

You can do throwback posts to previous events or launches, build buzz for a future project, or share personal anecdotes from employees or team members. You could also share industry news or educational resources. A cocktail of useful and entertaining content will help keep your followers engaged until you’re ready to get back to your normal content.

5. Think about a PPC campaign

With uncertain financial times, many companies are cutting back their ad spend. That means there are less competition and reduced cost per click for you.

Facebook’s worldwide CPM, or cost per thousand impressions, hit an all-time low of $1.95 in early April of this year. That’s 36% lower than the average over the past two years. And a Facebook pay-per-click campaign (PPC) that cost $0.11 per click in January this year was down to $0.09 in March.

Now, this is an overall average — some industries haven’t seen the same changes. Do a little research on trends in your specific industry before you invest the time and money into a PPC campaign. But for many, fewer companies focusing on PPC means better pricing and less competition for your prospect’s attention.

6. Offer education

If you’ve ever thought about launching an online course, either for revenue or to improve your industry authority, now is the time to do it.

LinkedIn Learning professional development courses saw a 3x increase in time spent on courses in April vs. January. And Cornerstone Learning, which offers employee training to a variety of companies, saw a 75% increase in course registrations in March.

People are taking this extra time to learn new skills, so what can you teach? An online course can live on your own website, or there are sites like Teachable and Thinkific where you build your course.

7. Mind your message

Consumers don’t mind that companies are advertising and marketing right now. One survey showed that only 8% think companies should stop advertising. But marketing messages during a global crisis need to be carefully considered to avoid insensitive or downright offensive content.

Avoid messaging about travel and exploration. And stay away from images that include people touching or gathering in groups. Even if it’s just meant as a metaphor, people are particularly sensitive right now and it’s important to take their concerns seriously.

Instead, focus on how you can relate to people and provide help during this difficult time. Provide encouragement and support for your audience. Instead of aiming for the sale, try to connect with your prospect. They’ll think of you when they’re ready to buy.

Focus on that pipeline

It’s tempting to want to cut every ounce of fat from your budget during these lean times. But businesses who continue to invest in their audience and finding leads will be the ones that bounce back much more quickly as the situation improves.

Don’t slash the marketing budget just yet!

Brazilian Bikini Waxing Salon in Eugene, Oregon

Are you looking for a Brazilian Bikini Waxing Salon in Eugene, Oregon?

The Brazilian waxing removes almost all of the pubic hair on women leaving only a thin strip of hair in the center. The process is slightly uncomfortable for some, but most feel the results are worth it.

Brazilian Bikini Wax – Is it right for you?

If you like to wear a tiny bathing suit or string bikini you should consider a Brazilian Bikini Wax. To avoid embarrassing private hair from showing the confines of such skimpy beachwear, women visit their local waxing salon to get a Brazillian Bikini wax.

Even when it is winter, many women opt for this extreme form of hair removal. The beauty of Brazilian waxing is that it lasts relatively longer than shaving.

How long does the hair grow back?

With the Brazilian wax, the hair does grow back after 1 to 3 weeks depending on the individuals. As it grows back, the skin can be itchy. It must be allowed to become long enough for the wax to grasp the hair before you do the procedure again.

How Can You Keep The Skin Fresh and Smooth?

To make sure the Brazilian bikini waxing looks good and doesn’t cause irritation the skin can be prepared beforehand. Moisturizing and toning the surface following the waxing will close the pores and reduces redness and irritation due to the bikini wax.

A Brazillian bikini wax can make wearing little lingerie and swimwear a carefree experience. Many women find it makes them feel clean and well groomed and continue to keep up with their bikini wax year after year.

Brazilian Bikini Waxing Salon – Recommendation

If you are ready to get your Brazilian Wax in Eugene, Oregon visits Buena Cera Esthetics By Adriana. Call her today at 971-678-1623

Buena Cera Esthetics By Adriana
358 W 8th Ave
Eugene, Oregon 97401
Call: 971-678-1623
https://buenacera.net

Disclaimer: The article is not written by Buena Cera Esthetics by Adriana. Please call her studio for more information. The information on this post is based on my personal knowledge about Brazilian Bikini Waxing Salon.

Build and Optimize Your Brand

Strong brands have more power to retain customers and acquire new ones, and have more amplification power—leading to the brand bandwagon effect.

Why do you need to Build your Brand?

“Build it and they will come.” This could be your branding mantra. Customers are looking for brands they can identify with. Customers stick with brands that share their beliefs and aspirations.

Give your brand a personality. Make sure that it has the right mixture of characteristics that appeal to your target customers. Jennifer Aaker, professor at the Stanford Graduate School of Business, summarized brand personality into five dimensions: sincerity, excitement, competence, sophistication, and ruggedness. This is known as the “Dimensions of Brand Personality”.

The value of a business is directly proportional to the value of the brand. If you want to grow your business, you need to build your brand. Building a brand is not just about having a nice catchy name, or using a clever sign, symbol or design to identify your products or services and to differentiate them from others. Building a brand means having a set of positive values or associations that resonate with your target customers. It is also about communicating these attributes to them.

Build your brand’s presence, relevance, performance, and advantage, until you have built a bond with your customers. Why build your brand? Because research shows that 60% of your potential customers prefer to buy new products from familiar brands rather than switch to a new one.

Millard Brown’s brand pyramid shows how brand strength affects customers’ expenditure for that brand. The brand’s strength is inversely proportional to the “share of wallet,” or share of category expenditure. Brands at the initial phase of development (also known as “presence,”) eat up only 12% of spending for that category. On the other hand, those at the peak of the pyramid, or brands that have bonded with consumers, account for 40% of wallet share.

Why do you need to Optimize your Brand

Why should you optimize your brand? Because strong brands become more valuable over time, a study of 6 years of stock market data has discovered. Strong brands have more power to retain customers and acquire new ones, and have more amplification power—leading to the brand bandwagon effect. So “Build your brand and customers will come. OPTIMIZE it and MORE will come!”

Invest in your Brand Today

No wonder marketers (yes, including your toughest competitors) are now focusing AND spending on brand building and optimization. Research shows that 63% of marketers plan to increase brand advertising budgets. 1 in 5 of these businesses plans an increase of at least 20%!

Here’s what that means: your leading competitors are spending a great deal on their branding while you’re ignoring it! Don’t do this to your business!

Build and Optimize your Brand Today. We Can Help You. How?

Web Design

We will build your website and design or redesign your logo if needed. Our mobile-friendly, responsive web design service will ensure that your growing number of mobile customers can reach you.

  • 67% of consumers are more likely to buy if the site is mobile friendly
  • 62% of companies reported an increase in sales after designing a site for mobile users.

Social Media Optimization

We will perform Social media optimization to give your brand increased reach and engagement with prospects and customers. The more engaged your friends, fans, followers, and connections are, the higher the amplification factor to extend your reach and engagement further.

  • 46% of online users count on social media when making a purchase decision

Create a buzz around your brand in your locality and niche with our local marketing services, which include publishing your promos. Promos get you the attention from leads and loyalty from existing customers!

  • 78% of local searches using mobile devices ended in a purchase
  • 59% for PC and laptop searches using PCs and laptops ended in a purchase
  • 77% for tablet searchers using tablets ended in a purchase

Pay per Click Advertising and Remarketing

Target customers searching for products and services you offer on the major search engines, and drive them to your website instantly with our pay per click advertising service. Your brand’s visibility will increase while you only pay for clicks.??

Online advertising, with record-breaking revenues of $42.8 billion in 2013, is now bigger than broadcast TV advertising, with $40.1 billion revenues.

More people are searching online nowadays. Bring it up a notch with PPC Remarketing. Ads will be displayed across the Google network of websites to your visitors who have not yet converted but have visited your website. Your banner ads will be all over the web, constantly reminding your visitors about your brand; enforcing brand awareness, recognition and recall, and again, while you only pay for clicks.

  • Google’s Display Network reaches 90% of global Internet users Online

Reputation Management

We will manage your Online Reputation, address negative reviews, and make positive ones work for you. We will publish your positive reviews at the right places and bring down negative reviews on search results.

  • 79% of consumers trust online reviews as much as personal recommendations

Brand Booster

We combine the power of video and written content in our Brand Booster service. This is great for promoting and strengthening your brand online.

  • 90% of global online consumers want brands to share content online
  • 96% of consumers surveyed found videos helpful for making online purchase decisions
  • 80% of business decision makers prefer to get company information in a series of articles
  • 78% of consumers believe that companies that provide content are interested in building good relationships

These are just some of the services that build and optimize your brand. You can learn more about the rest of our other services by contacting us for free consultation.

Take Action Now!

So… are loyal and paying customers coming your way? Build your brand and customers will come. Optimize it and more will come. Contact Optimize Media Marketing now to see how we can help build and optimize your brand today.

 

Three Key Ingredients in Personal Branding

Personal Branding can be the most influential tool for success in your self-marketing toolkit. You can identify, package and sell who you are to build a personal brand that results in business growth, influence, and income.

Here are three key things you need to develop a strong personal brand:

  1. Get clear on your personal strengths, talents, values, and core area of expertise. Understand how you connect best with people. Consider what your target audience needs and wants, and then identify the value and the experience that you can deliver to meet those needs and wants. Communicate in ways that reach into the hearts and minds of your target audience and connect with their core values and deepest desires.
  2. The personal branding process is about having self-awareness of your strengths and talents, and then letting everyone know about your gifts, talents, and experience. It’s about giving a clear impression of who you are, what you value, what you’re committed to, and how you can be counted upon to act. Your branding statement must provide a clear, concise view of your unique set of strengths and tell why you can do it better than anyone else. You need to be able to state clearly and unequivocally why you are different than everyone else, and what services you offer that make you unique and set you ahead of your competition.
  3. Consistency is one of the keys to building a strong personal brand. Be aware of being consistent in every interaction you have, both in what you say and how you respond. Establishing a Professional Brand is absolutely critical to long term, sustainable business growth. In an overcrowded marketplace, if you’re not standing out, then you’re invisible. Branding your products and services will give you an edge over your competition and enhance your value to your target market.

Do you have any suggestion about personal branding? Please share it by commenting below.