Google is a massive search engine, and it’s become synonymous with searching for information online. It inevitably becomes part of our everyday lexicon.
Just ‘Google It’!
To give your business the advantage of being found when someone searches for it, you should use as many Google products as possible.
Google isn’t just a search engine anymore.
With over half a billion users worldwide, Google is the most popular search engine. It is used to navigate and explore local areas and read reviews about products and services offered by various businesses!
As a business, there are many ways to improve your visibility on Google. Here is one method:
So many Google services are free to use, but having a Google My Business (GMB) is one of the excellent tools for small businesses. It’s an essential part of ensuring customers can find you quickly and easily online!
The good news -it’s FREE!
What is Google My Business?
Google My Business is a useful online platform that helps businesses connect with customers by creating a free listing page.
How does it work?
GMB makes it easy for you to manage your business’s Google account, including the official name of your company and its existing logo, contact information, hours of operation, and others.
This means that your business gets a location-specific listing in the most extensive directory in the world, which is something you’d want for any company.
It is essential to include your business address, online reviews, and contact information in the about section of your listing. This will help potential customers discover more details about what you offer!
What are the advantages of Google My Business?
Listing your business on Google My Business is one of the most important things you can do for your company. Although it may sound simple, few benefits present to this process.
A Google My Business listing is all about increasing visibility for those closest to your business!
If you are a local business, it is vital to show up in the search engine. The reason for this is so that more companies can find and contact you.
Google My Business is a valuable portal for your business if you want people in the community looking up information about it. Here are some of its benefits:
Rank better than #1 with the Local 3-Pack
Google has a new feature that provides users with the most relevant information about local businesses before their search results. This way, Google can help you find what’s nearby while also showing off its integrated map and business platform to make it easier for people using this function to discover all kinds of services offered by different companies in your area.
Does that get your attention? It should!
Google My Business is an exciting platform that can help your business get in the 3-pack. By filling out your Google profile and getting reviews, you will receive more exposure to potential clients searching for businesses like yours!
Show up on Google Maps searches
Getting 3-pack visibility is an accomplishment, but it’s only effective when customers are already in your area. But what about those who aren’t? This poses the question: “How do you reach searchers if they’re not near you?”
Google maps is a great way to bring in more business. 86% of people use it for searches, and 30% of all mobile searches are location-based! That’s much traffic from one search engine. If you include your company on Google Maps, there will be even more inquiries about what you have to offer and higher sales numbers because they come directly from the source – not other platforms or referrals.
Over 50% of local searches result in a store visit and the possibility for an actual sale.
It’s Easy, Fast, and FREE!
It is no secret that marketing and SEO can be complicated, super expensive, and time-consuming. However, there’s a fast way to get your business found on Google: setting up a Google My Business account. This service will allow you to list all of the crucial details about your company in one place.
Local SEO delivers great ROI…
Google’s research suggests that 46% of searches have local intent, meaning almost half the searches on Google are mainly looking for a nearby business.
That 46% of searches are made up of 60% mobile users. What’s more, they’re searching for something specific and ready to buy!.
Leveraging that would give your business a huge advantage!
Build trust and social proof with reviews
Having positive reviews of your business is favorable!
When someone discovers your business, social proof is displayed by testimonials and reviews. Seeing positive feedback helps you trust the company more than if there were no negative comments.
In today’s world, customers do not want to give their money away. So they’ll work harder than ever before to earn it! Google My Business reviews are a way for potential new clients and consumers of your business’ product or service can be sure that you’re the real deal with an established history of success behind you.
Reviews on Google My Business enhance customer trust in businesses by adding legitimacy and providing insight into how others have felt about doing business within this establishment.
Businesses are aware of the trust factor that Google reviews hold with consumers. According to a study, 73% percent of people plan on trusting businesses based on their positive review scores by Google.
Access the smartphone market
So, how much time is the average person spending on their mobile phone? The answer may surprise you.
A lot of that massive amount of time is spent searching for businesses!
Mobile phones are now responsible for over half of all web traffic, and in fact, 78% of local mobile searches result in an in-store purchase makes it clear why this is a winning formula.
What a FREE Website!!
Nowadays, more businesses are going online to expand their reach. While some have already moved forward with their website, others may still fence about getting started.
For businesses who want to offer their products offline but be found on Google when someone searches for them, they can quickly set up a page on the website called “Google My Business.”
Your Google My Business page is an effective way to show off your business and help potential customers discover your business!
A Google My Business Page also facilitates placing orders, sending messages and calls to your business!
How to start using Google My Business
The good news about setting up a Google My Business listing is how easy it is to do.
Here are few steps to create a Google My Business listing for your business:
? Visit google.com/business (or log in if you already have one) and click on ‘Get started’ to begin setting up a profile for your company
? The page will ask you to provide information that makes it easier for potential customers, such as phone number, website URL, physical address (which shows on map), business hours, and photos of your storefront
? Make sure this section is completed before moving to the next step
? Click ‘Finish’ to verify!
? Google sends a postcard with an access key to the address you provide after verifying your identity.
? Forget not the last step. You should receive the postcard in just a few business days. After you get it, log back into your account and enter the code to complete your sign-up process!
Is Google My Business right for you?
By setting a business’ location to be private, you can ensure that only people within your area will see it. This is great for businesses with no storefront or physical address because they have nothing online. However, when customers go through the Google My Business setup process, there’s still going to need an actual mailing address for them to get a verification postcard. You cannot stop this from happening even if their settings are set, so other users do not know where they live and work- better yet, change those settings!
Selecting the “service” option is ideal for businesses who want to specify where they offer delivery or if they have a service rather than a product.
As a local business, this should sound super attractive to you. This will invite more customers!
What is next?
If you want to drive in more customers, make sure your Google My Business account is up-to-date. It’s the easiest way for people to look through search results like yours!
If you need help with Google My Business but don’t want to deal with the technical aspects, we would be happy to assist!