Online Video Marketing

More and more advertisers adopt online video marketing as broadband continues to rise and ad-serving technologies become more sophisticated than other social media platforms. Online video marketing is taking off. Users’ attention can be easily captured. Ads stand out from the crowd in an increasingly ad-cluttered online environment. Video formats indeed cost five to ten times more to serve than standard banners.  They also involve a lot more production and implementation work.  However, they may be worth it if they achieve more excellent response rates.

Using online video marketing if wishing to maximize its effect is what advertisers must carefully consider. Video to be used on the Internet should focus on information and communication while video to be used on television should be focused on entertainment.

Like everything else, there are right ways and wrong ways to use online video marketing. Most marketers are incorporating their audio-visual content into existing embedded ad formats like banners or over-content formats like pop-ups. Though this could reach a potentially broad audience, viewers are likely to be less captivated and more annoyed by these disruptive and distracting placements.
Cached or streaming video on a specific destination site offers the best chance of engaging consumers in brand messages. Still, it is not likely to reach a broad audience unless it generates a viral outcome.
Whatever you come up with, don’t forget to make it easy to open and distribute. The file size is essential and the media format. If you use software for online video marketing that not many people use, how will you get people to spread it like wildfire?

Like everything else, there are right ways and wrong ways to use online video marketing. Most marketers incorporate their audio-visual content into existing embedded ad formats like banners or over-content formats like pop-ups. Though this could reach a potentially broad audience, viewers are likely to be less captivated and more annoyed by these disruptive and distracting placements.

Cached or streaming video, on a specific destination site, offers the best chance of engaging consumers in brand messages. Still, it is not likely to reach a broad audience unless it generates a viral outcome.

Whatever you come up with, don’t forget to make it easy to open and distribute. The file size is essential as well as the media format. If you use software for online video marketing that not many people use, how will you get people to spread it like wildfire?

If you’ve made a video, the impact will be better if you send the clip as an attachment rather than stream it. Video can be cost-effective. Besides if you’re not hosting it, video can be more viral!

Leave a Reply